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“I don’t want to come across like I am bragging”

How Imposter Syndrome is effecting our social media consistency

I recently did some market research for a course I am working on. I was told that before I launch a new product I need to make sure there is an actual place for it with my ideal client (read blog Jan 2020). Everything I was working on for the course checked the boxes with those I spoke to, but what surprised me was what I was missing. 

Nearly half the women I spoke to said their biggest struggle with posting on social media was not knowing how to talk about themselves without sounding like they were BRAGGING. It nearly paralyses them, and prevents them from saying anything at all. 

I had never considered Imposter Syndrome a thing, until I started my own business. Now that I recognize it in myself, I hear it so much more in others.

So, how do we post with purpose on social media in a way that attracts people to us and builds our like-know-trust factor. 

BE SOCIAL ON SOCIAL MEDIA

Think of social media like a networking event. We don’t just walk into the room and hand out samples and business cards. We mix and mingle. Ask questions, listen, laugh, share stories. So let’s do that on social media. 

Let people get to know us. For me, I like to ask if my posts will somehow educate, entertain or endorse. Endorsing being the salsey posts, they are the ones that are done directly the least. Here are a few ideas.

  • How to’s (educate)
  • Tips of your trade (educate)
  • Behind the Scenes (educate/entertain)
  • About You (educate/entertain)
  • Personal Insights (educate/entertain)
  • Your Staff (educate/entertain)
  • Your offer/products (endorse)
  • Upcoming promos/sales (endorse)
  • Testimonials (educate/endorse)
  • FAQ’s (educate)
  • Blogs (educate)
  • Quotes (educate/entertain)
  • Throwbacks (entertain)

LET’S SEE ONE IN ACTION

Create a post that shares some personal insight about you, while still giving your ideal client an idea of how you can help them. Talk about your business without always trying to sell your business Here is a sample I use in on of my content creation presentations for a service provider.

Caption Idea … 

“Which of these items do you think is most important to running my business? Absolutely right, it is the coffee! Without it I could barely function. Coffee ensures I am ready to always look after your accounts and provide the best advice I can for your peace of mind. What about you, what is your morning ritual that kick starts your day?

service provider flatlay

Break this down.

We start with a caption that invites our audience in by asking a question: Which of these items do you think is most important to running my business? 

We share some personal insight: Absolutely right, it is the coffee! Without it I could barely function. Coffee ensures I am ready to always 

We share what we do and how we can help: look after your accounts and provide the best advice I can for your peace of mind. 

We have a CTA (call to action) that asks for a comment: What about you, what is your morning ritual that kick starts your day?

We talked about our business without selling out business….and 0 bragging!

Your turn! Try this formula and see how it works for you.