Photography & Social Media Tips, Strategies & Digital Marketing Ideas
On these pages I hope to share some digital marketing tips and stories to help other small business owners post with purpose through photography & social media.
In 2019 I stared down the barrel of entreprenueurship. I am a photographer & social media consultant in Halifax, Nova Scotia. This blog tells the orgin of Dandelion Digital. Hopefully along the way it will entertain you and maybe even teach you a thing or two. I welcome your comments, and encourage you to follow my journey on social media.
3 Tips for Social Media Consistency
A couple weeks ago I was having a conversation with a client I had done some product photos for. Within our conversation he asked how my social media posts seem so consistent in its messaging. I introduced him to Cindy, my ideal client avatar. The idea of the avatar...
3 more Photo Tips to Elevate your Social Media
We all want to curate a perfect Instagram feed. Earlier this spring I started this series on photo tips for social media. We looked at lighting, building a Photo bank, and watching for distractions in your background. Go back and check it out. This month I want...
Me & My Camera. A Camera Day Tale.
Today is Camera Day. Invented nearly 200 years ago in France, the first still image took nearly half an hour to expose. Fast forward to the modern digital camera, with instant results! First sold in Japan 32 years ago, a commercial DSLR (digital single lens reflex is...
3 Photo Tips to Get Started on Social Media
Everyone is looking for photo tips for social media. We all want to look great on Instagram. Filters and apps create pictures easier than ever before, but it is kind of like microwaving a pre-made dinner. The end results may be there but the craftsmanship is...
A Photographer’s Iceberg
As a brand photographer I create images to help you post with purpose. Images that showcase you and what you offer, to help reach your ideal client, customer or community. I don't just take pictures. A few years ago I heard a story that stuck. Let me paraphrase A...
Tips For a Safe & Successful Brand Photography Session.
A photo shoot can succeed even with social distancing I have been a photographer since I was 16 years old, and still love it all these years later. In January 2020 I took my experience as an event photographer & social media manager and launched my first...
How Brand Photography Can Elevate Your Small Business
If you have an online presence, no matter if you’re a life coach, a dog trainer, a yoga instructor, or maybe you teach online-marketing strategies like I do, having professional, branded, and lifestyle photos can massively up-level your business, especially when you...
Is Your Customer Avatar Best Representing Your Business?
"In marketing, an avatar is a little fiction that helps us understand who our ideal customers are so can more easily find them". DeVries, H. Forbes, Sept, 2019 Have you identified your Ideal Customer Avatar? Over the course of world events that hit us in 2020, there...
5 Quick & Easy Website Updates for the New Year
For many of us the first week of a new year is like a clean slate. We set new goals with renewed energy. But there is also an advantage to taking a step back and looking at the old. For me personally, I did a quick update on my website! It isn't old, being a new...
© Dandelion Digital I Allison Smith I Beaver Bank, Nova Scotia, Canada