Photography & Social Media Tips & Ideas
On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.
Halifax Photographer & the Presentation Strategist
How a Presentation Course led to a Photography subscription When I started my full-time photography business, I jumped at the chance to take a free 40-hour course through my local Chamber of Commerce. It was about presentation skills—not something I thought I needed at the time, but hey, free is free. What I didn’t realize…
Halifax Brand Photographer & the Maritime Lawyer
Marine Law is a specific niche. When local lawyer Sarah reached out, she didn’t want a typical photoshoot in the law firm. She was going out on her own, and wanted to build a client-focus brand. That meant showcasing behind the scenes, and being hands on. For her personal branding photoshoot, we were given permission…
Halifax Brand Photographer and the SAAS Content CEO
I don’t have to understand what a SaaS means, to recognize the need for personal branding. Emily owns and manages Uplift Content Inc., a content marketing agency for B2B SaaS companies. For her branding photo shoot, she booked a Mini session day in a co-working space to have the styled office setting. Then we booked…
Introverts: A Guide to Embracing Your Personal Brand
As introverts, our hesitation to step into the spotlight often stems not from a lack of confidence in our abilities, but from the daunting thought of performing for the camera. Sound familiar? The prospect can feel overwhelming and even draining. However, it’s important to remember that you can effectively showcase your expertise and personality without…
Blurry Photos Online are a No-Go
Why Your Online Photos Might Look Blurry (And How to Fix It!) Remember back in the day when we used to wait a week to get our photos developed at the local camera store? If a photo came back blurry we didn’t know it for a week, and there was nothing to do about it.…
B-Roll: Your Secret Weapon for Visibility
Running a service-based business and over 40? Video marketing is the secret weapon you may be shying away from. But let’s be real, a talking head can only do so much, no matter how riveting your words. Enter B-roll. This isn’t just pretty filler footage. B-roll is the magic that takes your videos from “meh”…
Finding the Best Branding Photo Shoot Location
As an entrepreneur with a growing service-based business, your personal brand is everything. But let’s face it – sometimes shooting in your personal space just isn’t feasible or desirable. Whether you’re not ready to invite the world into your home office or the thought of staging your space makes you break out in hives, there’s…
Halifax Brand Photographer & the Bookkeeper
A Year of Brand Photography with Bookkeeper Signal Operations Numbers are my kryptonite. That’s why at this time of year, I rely on the number geeks to ensure all the lines in my year end spreadsheet are ready for the taxman. A few years ago I got a call from Erika to book a photoshoot.…
Halifax Brand Photographer & the Social Media Anti-Hero
When I moved across country, from Edmonton to Halifax (I am Canadian eh) Anita was one of the first people I met. Amidst the chaos of settling in, our paths crossed early on. With a background in social media management and event photography, I jumped into volunteering for Social Media Day Halifax ’19. Little did…