In 2019 I stared down the barrel of entreprenueurship. I am a photographer & social media consultant in Halifax, Nova Scotia. This blog tell the orgin of Dandelion Digital. Hopefully along the way it will entertain you and maybe even teach you a thing or two. I welcome your comments, and encourage to follow my journey on social media.
Tips to use your Smartphone for Video
Many of us use our phones to take pictures and videos so that we can immediately upload to our favourite social media site, or even go live! Why is it important to create your smartphone video the right way? More than 75% of all video views come from mobile...
Photo Cheats for Social Media
As a photographer, utilizing social media is a must. Must do. Must know how. Not all photographers use the same platforms. As content creators we pick and choose the platform(s) that is best suited to our audience. For instance, a business such as a law...
Video: “Social Media from the Eye of a Photographer”
Just a couple weeks before Covid19 put the world on hold I had joined BNI Nova Scotia. The idea of Business Network International is to have business people and entrepreneurs help each other grow their businesses. The goal is through networking and referrals....
I moved across the country and started a new business. Crazy?
As a military family, starting over is not a new concept. We relocated from land locked Alberta, to coastal Nova Scotia. As a photographer this was a thrilling adventure, trading Canada's canola fields and mountain scapes for her valley's and shores. While...
Video Saved the Marketing Star
From Facebook to IGTV. From Podcasts to AI. From the days of sitting on the kitchen floor with a curly cord holding the phone to our ears, so much has changed in the way we communicate. The evolution of on-line marketing and social media has been so swift, that many...
Just Get Out There
Business networking is hard work. It can be intimidating. But it can also be very rewarding! Step 1... just get out there. Be present. Show up. Start with hello. Regardless if I am on-line or in-line, this is the strategy I am carrying into 2020. Business...
CASE STUDY: I Bleed Brown
I had a hard time choosing a company to look at for a case study. I don’t really follow consumer companies in my own social media feed, and didn’t want to go to the big brands that are a household name. I am quite sure Pepsi knows I am forever faithful, but I am going...
Tipping the Scale at 50
GenX are my people! Understanding who my message is intended for, and ultimately who I need it to reach is a key component of establishing my target audience. Starting a new business in a new city, I have been struggling with who that may be. Then, I wrote a...
Shorter Stories for Storytelling
Short is Sweet! Especially when you are storytelling for marketing. Confession time. The very first thing I do when I open a link to read a story is scroll to the end. No spoiler alerts, I’m not trying to see how it ends, I am trying to see when it...
© Dandelion Digital I Allison Smith I Beaver Bank, Nova Scotia, Canada