Photography & Social Media Tips & Ideas

 

On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.

lifestyle headshot of Tisha, CEO of ShiftedAcademy, leaning on the back of a chair with head resting on hand

Halifax Photographer & the Presentation Strategist

By Allison Smith | November 27, 2024

How a Presentation Course led to a Photography subscription When I started my full-time photography business, I jumped at the chance to take a free 40-hour course through my local Chamber of Commerce. It was about presentation skills—not something I thought I needed at the time, but hey, free is free. What I didn’t realize…

female Maritime Lawyer, with shoulder length brown hair, wearing a white top and navy jacket, standing on a dock in front of a lobster fishing boat

Halifax Brand Photographer & the Maritime Lawyer

By Allison Smith | October 27, 2024

Marine Law is a specific niche. When local lawyer Sarah reached out, she didn’t want a typical photoshoot in the law firm. She was going out on her own, and wanted to build a client-focus brand. That meant showcasing behind the scenes, and being hands on. For her personal branding photoshoot, we were given permission…

looking over the shoulder of a women with long brown hair to a laptop screen with a webpage reading Content Agency for SaaS

Halifax Brand Photographer and the SAAS Content CEO

By Allison Smith | September 24, 2024

I don’t have to understand what a SaaS means, to recognize the need for personal branding. Emily owns and manages Uplift Content Inc., a content marketing agency for B2B SaaS companies. For her branding photo shoot, she booked a Mini session day in a co-working space to have the styled office setting. Then we booked…

a woman in a pink top and blue jeans sitting on the deck in a bright blue chair, looking down reading a book.

Introverts: A Guide to Embracing Your Personal Brand

By Allison Smith | August 28, 2024

As introverts, our hesitation to step into the spotlight often stems not from a lack of confidence in our abilities, but from the daunting thought of performing for the camera. Sound familiar? The prospect can feel overwhelming and even draining. However, it’s important to remember that you can effectively showcase your expertise and personality without…

female photographer sitting crossed legs on a table, taking a photo of a blond woman sitting crossed legged on a bed

Blurry Photos Online are a No-Go

By Allison Smith | July 30, 2024

Why Your Online Photos Might Look Blurry (And How to Fix It!) Remember back in the day when we used to wait a week to get our photos developed at the local camera store? If a photo came back blurry we didn’t know it for a week, and there was nothing to do about it.…

a blond women in an olive green jacket, standing in the kitchen shooting a hands-free B-roll video with her iPhone in a ringlight holder

B-Roll: Your Secret Weapon for Visibility

By Allison Smith | June 25, 2024

Running a service-based business and over 40? Video marketing is the secret weapon you may be shying away from. But let’s be real, a talking head can only do so much, no matter how riveting your words. Enter B-roll. This isn’t just pretty filler footage. B-roll is the magic that takes your videos from “meh”…

2 women in a room with windows on both walls. The dark hair women is in a blue top, sitting at a glass table. The blond woman is in an olive jacket, jeans & sandles, holding a DSLR camera to her face taking a photo for a personal branding session

Finding the Best Branding Photo Shoot Location 

By Allison Smith | May 28, 2024

As an entrepreneur with a growing service-based business, your personal brand is everything. But let’s face it – sometimes shooting in your personal space just isn’t feasible or desirable. Whether you’re not ready to invite the world into your home office or the thought of staging your space makes you break out in hives, there’s…

streetscape of woman with dark hair,, wearing a black sweater over an olive green jumper, holding a branded travel mug

Halifax Brand Photographer & the Bookkeeper

By Allison Smith | April 24, 2024

A Year of Brand Photography with Bookkeeper Signal Operations Numbers are my kryptonite. That’s why at this time of year, I rely on the number geeks to ensure all the lines in my year end spreadsheet are ready for the taxman. A few years ago I got a call from Erika to book a photoshoot.…

Halifax Brand Photographer & the Social Media Anti-Hero

By Allison Smith | March 29, 2024

When I moved across country, from Edmonton to Halifax (I am Canadian eh) Anita was one of the first people I met. Amidst the chaos of settling in, our paths crossed early on. With a background in social media management and event photography, I jumped into volunteering for Social Media Day Halifax ’19. Little did…