Photography & Social Media Tips & Ideas
On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.
From Avoiding the Camera to Owning your Spotlight in Menopause
Brand photography is a game-changer for female entrepreneurs over 40. It elevates your business presence and boosts confidence. As a brand photographer, I’ve seen how a photoshoot transforms not just how others see you, but the confidence it gives you. Menopause and Brand Photography: Moving Past Self-Doubt Menopause brings big changes—physically, emotionally, and mentally. It…
Why Your Profile Headshot Matters More Than You Think
If you haven’t updated your profile headshot in awhile—or ever—this is your sign to make it a priority. Your Bio Pic isn’t just a picture; it’s the first impression you make online. Whether on LinkedIn, your website, or social media, your profile photo is often the first introduction people have to you and your business.…
What to Bring to Your Personal Branding Photoshoot
A What to Bring Guide for Female Entrepreneurs A personal branding photoshoot for your business is your chance to shine, connect with your audience, and showcase your business personality. Planning what to bring and wear will make all the difference. Here’s how to prepare like a pro, so you look and feel your best on…
Halifax Photographer & the Presentation Strategist
How a Presentation Course led to a Photography subscription When I started my full-time photography business, I jumped at the chance to take a free 40-hour course through my local Chamber of Commerce. It was about presentation skills—not something I thought I needed at the time, but hey, free is free. What I didn’t realize…
Halifax Brand Photographer & the Maritime Lawyer
Marine Law is a specific niche. When local lawyer Sarah reached out, she didn’t want a typical photoshoot in the law firm. She was going out on her own, and wanted to build a client-focus brand. That meant showcasing behind the scenes, and being hands on. For her personal branding photoshoot, we were given permission…
Halifax Brand Photographer and the SAAS Content CEO
I don’t have to understand what a SaaS means, to recognize the need for personal branding. Emily owns and manages Uplift Content Inc., a content marketing agency for B2B SaaS companies. For her branding photo shoot, she booked a Mini session day in a co-working space to have the styled office setting. Then we booked…
Introverts: A Guide to Embracing Your Personal Brand
As introverts, our hesitation to step into the spotlight often stems not from a lack of confidence in our abilities, but from the daunting thought of performing for the camera. Sound familiar? The prospect can feel overwhelming and even draining. However, it’s important to remember that you can effectively showcase your expertise and personality without…
Blurry Photos Online are a No-Go
Why Your Online Photos Might Look Blurry (And How to Fix It!) Remember back in the day when we used to wait a week to get our photos developed at the local camera store? If a photo came back blurry we didn’t know it for a week, and there was nothing to do about it.…
B-Roll: Your Secret Weapon for Visibility
Running a service-based business and over 40? Video marketing is the secret weapon you may be shying away from. But let’s be real, a talking head can only do so much, no matter how riveting your words. Enter B-roll. This isn’t just pretty filler footage. B-roll is the magic that takes your videos from “meh”…