I'm Allison

As a 30 year employee, becoming an entrepreneur has been a life experience riding the learning curve. Starting my own business in a new province, with no network really meant starting from ground zero.

I want to share with you some of the tips & tools I have used, and a few key people/businesses I have discovered along the way.


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Looking for a web designer, graphic designer, videographer? This free download includes a dozen of my trusted service providers. No email address required. Just tell them Allison sent you!

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Download Photo Tips to gain confidence and share your stories on social media as you post with purpose and elevate your brand visibility.

Downloadable tips sheet for brand visibility on social media


Halifax Brand Photographer for a Potter

Halifax Brand Photographer & the Potter

By Allison Smith | January 25, 2024

Branding Photo Shoot with Laura Rae Studio. Creativity comes in all forms. Some use a camera, others a blob of clay. When Laura Rae throws her clay, amazing things happen. When I connected with Laura for her branding photo shoot I was immediately struck by the available light in her Halifax home studio. A photographers…

open concept with vaulted ceiling

Halifax Brand Photographer & the Designer

By Allison Smith | January 16, 2024

Photography for designer NIS Interiors When I was asked to provide photography for designer Anais of NIS Interiors, it was like walking into a show home! (my favourite feature was the front closet converted into a coffee bar).  A picture perfect home doesn’t happen by accident. Whether you are staging for a sale, redecorating, or…

Brand photography pricing feature image with blond woman holding camera to her face

Photography Pricing doesn’t have a MRSP

By Allison Smith | December 16, 2023

Pricing isn’t set in any magical stone.  I’ve seen firsthand how personalized imagery can transform GenX women-owned small businesses. I have also seen how sometimes sticker shock becomes a barrier for them. Usually it is when there is a divide between understanding the difference between hiring a photographer for a family event rather than a…

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