Resources

HELLO

I'm Allison

As a 30 year employee, becoming an entrepreneur has been a life experience riding the learning curve. Starting my own business in a new province, with no network really meant starting from ground zero.

I want to share with you some of the resources, tips & tools I have used, and a few key people/businesses I have discovered along the way.

REFERRALS

Have Wi-Fi will travel. These digital service based businesses are also here for you whether you live on the east coast, the west coast, or anywhere in between (and a couple do!)

SmartCat Marketing

Nicole is a Marketing & Sales Strategist + Certified StoryBrand Guide so your website and sales funnels convert.

Brand Photography for SmartCat Marketing. Web design and StoryBrand

Signal Operations

Erika is a cloud based Bookkeeper. A XERO partner and certified HubDocs Partner

dark haired, young woman wearing grey sweater sitting at desk working with 2 iPads

A Better Way Consulting

Nicole helps companies raise the bar in their Customer Experience and be the first choice, repeat choice, and referral choice for their customers.

Nicole is a caucasian woman with brown hair. She is the lead behind a Better Way Consulting is sitting at a table with a laptop. The wall behind her has a ship steerin wheel

 

shiftED Academy

Tisha is a Presentation Skills expert - Embrace the Spotlight, Rock the Podium

lifestyle headshot of Tisha, CEO of ShiftedAcademy, leaning on the back of a chair with head resting on hand

Kathleen Bulger, RHN

A Holistic Nutritionist driven to ban brain fog & increase energy in menopausal women.

Dandelion Digital Personal Brand Photography

Be-You-Tifully Aligned Yoga

Jill is an Active Aging Coach through Realignment Yoga. Discover her online classes.

blond yogi in purple outfit lying on floor with legs squared on a brown block. There is a black dog curled on the floor sleeping in the corner

ThinkSmart Training

Lisette does HR Training and support for Nova Scotia based companies. as well as DISC workshops.

blond women in a denim shirt holding her glasses in her right hand while sitting at a white table. On the table is a closed laptop, coffee press, lamp and plant.

Dandelion Journals

Perfect for the creative entrepreneur (& fellow base brat).

4 styles available on Amazon.

Order yours here: https://www.amazon.com/author/allisonjsmith

Also available: The Photoshoot Planners for Brand & Business Photographers. The Entrepreneurs Planners. Wishes & Workflows.

AFFILIATE LINKS

This page contains affiliate links. If you use these resources to buy a service, I may earn a commission.

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Choosing a Photoshoot Location That Supports Your Brand, Not Just Your Photos

By Allison Smith | July 26, 2026

A location can feel like a small decision, but it shapes more of your personal brand than people expect. Those images set the tone before a single word of copy goes up. It gives the first impression before anything is read. That’s why it’s part of the planning conversation from the start, not something we…

What Makes a Mini Session the Right Fit for Heart-Centered Women

By Allison Smith | June 29, 2026

You don’t always need a full custom photoshoot to feel seen online. If you teach, guide, or hold space for others, you already know how to help people feel steady in a room. A mini branding session works the same way behind the camera. No forced smiles, no overthinking your pose. Just show up, breathe,…

Strategic Brand Photography: Why It’s Worth the Investment

By Allison Smith | January 24, 2026

You’re Not Just Paying for Photos. You’re Investing in Strategic Brand Photography. If you’ve ever looked at photography pricing and thought, “Wait, how is this session a few hundred dollars and that one is a couple thousand?” you’re not alone. And no, it’s not just about how many photos you get. It’s about the purpose…