Resources

HELLO

I'm Allison

As a 30 year employee, becoming an entrepreneur has been a life experience riding the learning curve. Starting my own business in a new province, with no network really meant starting from ground zero.

I want to share with you some of the resources, tips & tools I have used, and a few key people/businesses I have discovered along the way.

REFERRALS

Have Wi-Fi will travel. These digital service based businesses are also here for you whether you live on the east coast, the west coast, or anywhere in between (and a couple do!)

SmartCat Marketing

Nicole is a Marketing & Sales Strategist + Certified StoryBrand Guide so your website and sales funnels convert.

Brand Photography for SmartCat Marketing. Web design and StoryBrand

Signal Operations

Erika is a cloud based Bookkeeper. A XERO partner and certified HubDocs Partner

dark haired, young woman wearing grey sweater sitting at desk working with 2 iPads

A Better Way Consulting

Nicole helps companies raise the bar in their Customer Experience and be the first choice, repeat choice, and referral choice for their customers.

Nicole is a caucasian woman with brown hair. She is the lead behind a Better Way Consulting is sitting at a table with a laptop. The wall behind her has a ship steerin wheel

 

shiftED Academy

Tisha is a Presentation Skills expert - Embrace the Spotlight, Rock the Podium

lifestyle headshot of Tisha, CEO of ShiftedAcademy, leaning on the back of a chair with head resting on hand

Kathleen Bulger, RHN

A Holistic Nutritionist driven to ban brain fog & increase energy in menopausal women.

Dandelion Digital Personal Brand Photography

Be-You-Tifully Aligned Yoga

Jill is an Active Aging Coach through Realignment Yoga. Discover her online classes.

blond yogi in purple outfit lying on floor with legs squared on a brown block. There is a black dog curled on the floor sleeping in the corner

ThinkSmart Training

Lisette does HR Training and support for Nova Scotia based companies. as well as DISC workshops.

blond women in a denim shirt holding her glasses in her right hand while sitting at a white table. On the table is a closed laptop, coffee press, lamp and plant.

Join my free Webinar

Ready to elevate your brand? In this free instant-access class, you'll learn essential photo tips, how to craft captions that convert, and effective social media strategies. Plus, stick around for exclusive bonuses and discover how to take your skills further with my "Post with Purpose" course.

AFFILIATE LINKS

This page contains affiliate links. If you use these resources to buy a service, I may earn a commission.

BLOG

Blog graphic with a laptop open to facebook, titled "How to protect your Facebook business page

Protect Your Facebook Page as a Solopreneur

By Allison Smith | May 31, 2025

A cautionary tale – While doing a simple cleanup, I accidentally removed myself as the only admin from my own Facebook Business Page. It was an easy mistake—one that could happen to anyone. I’m sharing my experience hoping it doesn’t happen to you. How I Lost Access to My Facebook Page—and Got It Back While…

Blog title "Menopause & Brand Photography shows a white women with greying hair and beautiful blue eyes wearing a pink sweater with a bright blue silk scarf

From Avoiding the Camera to Owning your Spotlight in Menopause

By Allison Smith | March 7, 2025

Brand photography is a game-changer for female entrepreneurs over 40. It elevates your business presence and boosts confidence. As a brand photographer, I’ve seen how a photoshoot transforms not just how others see you, but the confidence it gives you. Menopause and Brand Photography: Moving Past Self-Doubt Menopause brings big changes—physically, emotionally, and mentally. It…

Title Graphic "Why your Profile Photo is Important" with an 8 image grid of 4 women as background

Why Your Profile Headshot Matters More Than You Think

By Allison Smith | February 3, 2025

If you haven’t updated your profile headshot in awhile—or ever—this is your sign to make it a priority. Your Bio Pic isn’t just a picture; it’s the first impression you make online. Whether on LinkedIn, your website, or social media, your profile photo is often the first introduction people have to you and your business.…