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Brand Visibility Training

for hobbyist, side hustlers & new entrepreneurs ready to post with purpose & elevate your brand visibility.

I know you want to elevate your brand visibility & post with purpose on social media. To do that, you need to have a well thought out plan of what topics your clients want from you.

You need photos that showcase you and your business, not the same stock photos every other small business is using.

The problem is time. Confidence. Inspiration!

You don’t know how to capture your own scroll stopping images.

You are overwhelmed trying figure out what you want to talk about and to who.

You post randomly on Facebook and Instagram, crossing your fingers that someone likes it.

The idea of making Reels and showing up in video is more then you want to deal with.

Sound familiar?

I know you want to elevate your brand visibility on social media in a way that best represents your business.

I can help with that.

Now 2 offers to get you focused!

Post with Purpose through Photography & Social Media – the complete workflow

DIY Your Brand Visibility – Photo tips to gain confidence on Facebook & Instagram

POST WITH PURPOSE

Through Photography & Social Media

Who is this for? This is for you if you :

 

  • have a side hustle you are trying to bring attention to
  • are starting a new project but don’t know where to actually start
  • are tired of looking at your screen wondering what to post
  • want to understand a better workflow of how to Facebook or Instagram
  • struggle to focus your message, rather then continuing to “throwing spaghetti at the wall”
  • want to reach your ideal customers with scroll stopping images, branded graphics and captions that invite engagement with calls to action.
  •  are looking for a complete workflow to post with purpose through photography & social media.

What to Expect:

We all learn different, and not everyone has the time for 1:1. This 17 video course has actionable how to steps to post with purpose through photography & social media.

I don’t just talk about the what, I show you the how!

DIY Your

BRAND VISIBILITY

Who is this for? This is for you if you :

 

  • are confident in your workflow but really want to elevate the photos you share 
  • want a better understanding of your smartphone camera
  • are tired of relying on generic, over used stock photos
  • want to tell stories and share behind the scenes of your creation process
  • want to reach your ideal customers with scroll stopping images, branded graphics and captions that invite engagement with calls to action.

What to Expect:

We all learn different, and not everyone has the time for 1:1. This 8 video course has actionable how to steps to elevate your brand visibility.

I don’t just talk about the what, I show you the how!

female led photographer, Allison Smith, Dandelion Digital, Halifax, Nova Scotia

Hi, I’m Allison. Personal Brand Photographer, Social Media Coach & Founder of Dandelion Digital.

I know you want to stand out on social media with scroll stopping images that showcase you and your business. I work with entrepreneurs to post with purpose through photography & social media.

I have taken my experience and the information given to private clients and workplace education seminars and built an online learning experience to help you create your own high quality images that allow you to show up online showcasing you and your business.

Chose the path that is best for you.

The complete workflow in Post with Purpose starts with consistency. Develop your ICA. Understand your content topics and plot your calendar. Build your brand visibiity with flatlay photography & custom graphics to stop the scroll. Put it all together with captions, stories and CTA’s that bring in engagement.

Maybe that is more than you need. If you already have a strong ICA and social media plan, but strive to get away from stock photos, then DIY Your Brand Visibility is for you. Learn my tricks of the trade to create the photos that tell your stories.

Allison Smith has provided virtual & in-person workshops and presentations for the following:

 

Member, Center for Women In Business, NS
Contributing Expert

In Person & Virtual Training

Conference Speaker/Lunch & Learn

“DIY Photo Tips for Social Media”

at the end of this 45 min presentation attendees should have an actionable understanding of:

  • smartphone camera features
  • importance of lighting
  • creating photo caption to engage their audience
  • creating flat-lay photos about their business (live demo)
  • developing a content back to get away from stock photo

 

Workplace Education

“DIY Content Creation for Facebook and Instagram”

at the end of this 2hr Workshop, attendees should have an actionable understanding of:

  • DIY Photo Tips for Social Media
  • Caption Creation
  • Social Media Categories
  • Social Media Calendar
  • Canva Brand Styling