B-Roll: Your Secret Weapon for Visibility

By Allison Smith | June 25, 2024
a blond women in an olive green jacket, standing in the kitchen shooting a hands-free B-roll video with her iPhone in a ringlight holder

Running a service-based business and over 40? Video marketing is the secret weapon you may be shying away from. But let’s be real, a talking head can only do so much, no matter how riveting your words. Enter B-roll. This isn’t just pretty filler footage. B-roll is the magic that takes your videos from “meh”…

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Finding the Best Branding Photo Shoot Location 

By Allison Smith | May 28, 2024
2 women in a room with windows on both walls. The dark hair women is in a blue top, sitting at a glass table. The blond woman is in an olive jacket, jeans & sandles, holding a DSLR camera to her face taking a photo for a personal branding session

As an entrepreneur with a growing service-based business, your personal brand is everything. But let’s face it – sometimes shooting in your personal space just isn’t feasible or desirable. Whether you’re not ready to invite the world into your home office or the thought of staging your space makes you break out in hives, there’s…

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Halifax Brand Photographer & the Bookkeeper

By Allison Smith | April 24, 2024
streetscape of woman with dark hair,, wearing a black sweater over an olive green jumper, holding a branded travel mug

A Year of Brand Photography with Bookkeeper Signal Operations Numbers are my kryptonite. That’s why at this time of year, I rely on the number geeks to ensure all the lines in my year end spreadsheet are ready for the taxman. A few years ago I got a call from Erika to book a photoshoot.…

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Halifax Brand Photographer & the Social Media Anti-Hero

By Allison Smith | March 29, 2024
a blond woman staring into the camera, wearing glasses, a black outfit with bright red leather jacket

When I moved across country, from Edmonton to Halifax (I am Canadian eh) Anita was one of the first people I met. Amidst the chaos of settling in, our paths crossed early on. With a background in social media management and event photography, I jumped into volunteering for Social Media Day Halifax ’19. Little did…

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Why understanding the WHY behind your business matters

By Allison Smith | February 28, 2024
blond women in green jacket leaning on counter with laptop and camera

Do you have a group you bounce ideas off of? Like minded people that help you move forward in your business?  If not, I highly recommend you find one (or start one)! Their value is golden.  Why am I asking? Let me share a story.  Recently I attended an overnight retreat for my entrepreneur networking…

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Halifax Brand Photographer & the Pottery Artisan

By Allison Smith | January 25, 2024
Halifax Brand Photographer for a Potter

Branding Photo Shoot with Laura Rae Studio. Creativity comes in all forms. Some use a camera, others a blob of clay. When Laura Rae throws her clay, amazing pottery happens. When I connected with Laura for her branding photo shoot I was immediately struck by the available light in her Halifax home studio. A photographers…

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