Shorter Stories for Storytelling

storytelling for marketing

Short is Sweet! Especially when you are storytelling for marketing.

Confession time. The very first thing I do when I open a link to read a story is scroll to the end. No spoiler alerts, I’m not trying to see how it ends, I am trying to see when it ends. 

In today’s lesson I learned I am definitely an Inspectional Reader. On-line I am a “skimmer”, and even with my favourite books I am admittedly “superficial”. 

So here is the thing. I find the hardest part of writing is to be short and sweet. 

Our last assignment on summer vacations, I deleted entire paragraphs just to get it down to the suggested max word count. As a radio newscaster I used to have to write my stories for the website, and you’d have thought they were a newspaper feature.

The more blogs I read, the more I realize they are a collection of ideas and insight, rather than encyclopedias of knowledge. Several ideas can generate several good blogs, rather than 1 long one that nobody (especially me) finishes. 

So today I learned I need to write the way I read. 

Short and sweet.

Not simple. Concise. Entertaining. Engaging. Not just for that one story, but for the future ones I hope they return for.

Have you discovered your method? Realized your best path?
It’s actually quite enlightening. 


This post was originally published in a series for the Algonquin College Social Media Certificate in June, 2019

Photo by Maarten van den Heuvel on Unsplash

Clark, B, Copyblogger (August 27, 2008) How to Read https://www.copyblogger.com/how-to-read/

Allison Smith

Halifax Personal Brand & Live Event Photographer | Social Media Coach & Course Creator, Post with Purpose through Photography & Social Media.

For Photographers

Free Download

Free Download

Member:

Center for Women in Business, Halifax

Halifax Chamber of Commerce

Volunteer:

Military Family Resource Centre

volunteer badge for North American Indigenous Games, Halifax, 2023

North American Indigenous Games, Halifax, 2023

SMDH19 badge volunteer

Social Media Day, Halifax

Finalist, 2021

Finalist, 2021 Photographer

Best Photographer - Finalist

Archives

Categories