Halifax Photographer & the Presentation Strategist

lifestyle headshot of Tisha, CEO of ShiftedAcademy, leaning on the back of a chair with head resting on hand

How a Presentation Course led to a Photography subscription

When I started my full-time photography business, I jumped at the chance to take a free 40-hour course through my local Chamber of Commerce. It was about presentation skills—not something I thought I needed at the time, but hey, free is free.

What I didn’t realize was how much it would shape my business.

The course facilitator, Tisha, was a new entrepreneur herself. After decades in the corporate world, she launched shiftED Academy to share her expertise. Over 10 weeks of Zoom classes, I created and delivered a presentation on iPhone photography. That presentation turned out to be a game-changer for my business.

It started as a simple workshop but soon became a core part of my offerings. I’ve since delivered it as:

  • Virtual lunch-and-learns
  • Workplace education workshops
  • In-person speaking engagements at conferences like Social Media Day Halifax

Eventually, it even inspired my own signature course, Post with Purpose through Photography & Social Media.

Fast forward: Tisha reached out when she needed personal brand photography for her growing business. I was thrilled to work with her and see her business evolve.

How Seasonal Brand Photography helped Tisha market her business

Tisha joined my Seasonal Brand Photography Subscription, which includes one half-day session and three seasonal refreshes throughout the year. This worked perfectly for her as she launched new programs and added team members.

For her half-day session, we used a corporate-style conference room and took advantage of Halifax’s beautiful downtown waterfront for outdoor shots. The seasonal mini-sessions included a mix of styled showhomes, a mall foodcourt (it has the perfect brick wall she wanted!), and a sleek downtown lobby to showcase her professional but approachable brand.

I had the pleasure of working with Allison to create a professional library of photos for my social media and my website. She delivered a versatile collection of high-quality images that I’ve been able to use across LinkedIn, other social platforms, and promotional materials. Throughout the process, she guided me with prep advice, we met at various locations, and she was generous with her time and ideas. Allison was lovely to work with—warm, professional, and accommodating. Her dedication to ensuring a positive experience and delivering a wide range of options was evident. If you’re looking for a photographer with an approachable and collaborative style, I would highly recommend connecting with her.

~Tisha Parker Kemp, Seasonal Photography Subscription

This photography subscription model keeps her visuals fresh and aligned with her message as her business grows.

Curious how a Seasonal Brand Photography subscription can work for your business? Whether you’re in Nova Scotia or elsewhere in the Maritimes, I’d love to help. A subscription gives you high-quality visuals all year round to keep your brand looking consistent and professional.

For your next personal brand photography session in central Nova Scotia, start here. https://dandeliondigital.ca/brand-photography/

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Allison Smith

Halifax Personal Brand & Live Event Photographer | Social Media Coach & Course Creator, Post with Purpose through Photography & Social Media.

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