Tipping the Scale at 50

By Allison Smith | October 2, 2019

GenX are my people! Understanding who my message is intended for, and ultimately who I need it to reach is a key component of establishing my target audience. Starting a new business in a new city, I have been struggling with who that may be. Then, I wrote a clarifying statement in last weeks Personal Story assignment. …

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Shorter Stories for Storytelling

By Allison Smith | September 22, 2019

Short is Sweet! Especially when you are storytelling for marketing. Confession time. The very first thing I do when I open a link to read a story is scroll to the end. No spoiler alerts, I’m not trying to see how it ends, I am trying to see when it ends.  In today’s lesson I learned I…

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