Photography & Social Media Tips & Ideas
On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.
Video: “Social Media from the Eye of a Photographer”
Just a couple weeks before Covid19 put the world on hold I had joined BNI Nova Scotia. The idea of Business Network International is to have business people and entrepreneurs help each other grow their businesses. The goal is through networking and referrals. With this purpose only 1 person per chapter may be in the…
I moved across the country and started a new business. Crazy?
As a military family, starting over is not a new concept. We relocated from land locked Alberta, to coastal Nova Scotia. As a photographer this was a thrilling adventure, trading Canada’s canola fields and mountain scapes for her valley’s and shores. While my husband moved for his job, I had to leave mine behind. I…
Video Saved the Marketing Star
From Facebook to IGTV. From Podcasts to AI. From the days of sitting on the kitchen floor with a curly cord holding the phone to our ears, so much has changed in the way we communicate. The evolution of on-line marketing and social media has been so swift, that many of the reference articles throughout…
Just Get Out There
Business networking is hard work. It can be intimidating. But it can also be very rewarding! Step 1… just get out there. Be present. Show up. Start with hello. Regardless if I am on-line or in-line, this is the strategy I am carrying into 2020. Business networking, like any relationship, starts with a conversation. No…
CASE STUDY: I Bleed Brown
I had a hard time choosing a company to look at for a case study. I don’t really follow consumer companies in my own social media feed, and didn’t want to go to the big brands that are a household name. I am quite sure Pepsi knows I am forever faithful, but I am going…
Tipping the Scale at 50
GenX are my people! Understanding who my message is intended for, and ultimately who I need it to reach is a key component of establishing my target audience. Starting a new business in a new city, I have been struggling with who that may be. Then, I wrote a clarifying statement in last weeks Personal Story assignment. …
Shorter Stories for Storytelling
Short is Sweet! Especially when you are storytelling for marketing. Confession time. The very first thing I do when I open a link to read a story is scroll to the end. No spoiler alerts, I’m not trying to see how it ends, I am trying to see when it ends. In today’s lesson I learned I…
When a # Becomes a Movement
Today the internet has only one subject. Because today #WeTheNorth Today the movement that captured the city of Toronto, has spread throughout Canada! Today the Toronto Raptors are NBA Champs. Congratulations to them! A movement such as #WeTheNorth captures the hearts of a generation, it becomes a movement. On social media it bands people together.…
The Dialect of the Emoji
Similar to ancient hieroglyphics, is the evolution of technology creating an emoji language? They are a fun way to express ourselves on text message, and have also found their way into our social media profiles, and even content. But are they replacing our vocabulary, or becoming one of their own? As a means to save…