Photography & Social Media Tips & Ideas
On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.
Is Your Customer Avatar Best Representing Your Business?
“In marketing, an avatar is a little fiction that helps us understand who our ideal customers are so can more easily find them”. DeVries, H. Forbes, Sept, 2019 Have you identified your Ideal Customer Avatar? Over the course of world events that hit us in 2020, there has been a shift in this avatar. Previously…
5 Quick & Easy Website Updates for the New Year
For many of us the first week of a new year is like a clean slate. We set new goals with renewed energy. But there is also an advantage to taking a step back and looking at the old. For me personally, I did a quick update on my website! It isn’t old, being a…
Social Media Calendar to Post with Purpose
How to keep a social media content plan every month. I struggled to keep a plan. I struggled to post with purpose. I don’t like spreadsheets. Earlier this year when I was first staring out I wanted a calendar template that gave me a way to put my social media schedule down on paper. There…
How Brand Photography Can Boost Your Small Business Online.
Is Your Brand Photography a Pink Shag Rug? This is a prime time to roll out your new personal brand. One day you walk into a room, give it a quick once over, and realize it is way out dated. Maybe it is the wallpaper, or the fixtures, or the pink shag rug. When was…
Strategies to Optimize Your Social Media Videos Using Your Smartphone
Many of us use our phones to take pictures and videos so that we can immediately upload to our favourite social media site, or even go live! Why is it important to create your smartphone video the right way? Tips to use your Smartphone for Video More than 75% of all video views come from…
Photo Cheats for Social Media
What are the best photo sizes for social media? As a photographer, utilizing social media is a must. Must do. Must know how. Not all photographers use the same platforms. No one uses all the same social media platforms. As content creators we pick and choose the platform(s) that is best suited to our audience.…
Video: “Social Media from the Eye of a Photographer”
Just a couple weeks before Covid19 put the world on hold I had joined BNI Nova Scotia. The idea of Business Network International is to have business people and entrepreneurs help each other grow their businesses. The goal is through networking and referrals. With this purpose only 1 person per chapter may be in the…
I moved across the country and started a new business. Crazy?
As a military family, starting over is not a new concept. We relocated from land locked Alberta, to coastal Nova Scotia. As a photographer this was a thrilling adventure, trading Canada’s canola fields and mountain scapes for her valley’s and shores. While my husband moved for his job, I had to leave mine behind. I…
Video Saved the Marketing Star
From Facebook to IGTV. From Podcasts to AI. From the days of sitting on the kitchen floor with a curly cord holding the phone to our ears, so much has changed in the way we communicate. The evolution of on-line marketing and social media has been so swift, that many of the reference articles throughout…