Photography & Social Media Tips & Ideas

 

On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.

New goal setting for small business owners using analytics

New Goal Setting with Analytics

By Allison Smith | December 30, 2021

As a photographer, I am a visual person. Numbers are my kryptonite. As an entrepreneur I recognize the importance of tracking a few specific metrics, which inevitably mean numbers (god forbid, possibly even a spreadsheet). Goal setting with analytics for small business owners is an important way to prepare for, and measure growth. Today is…

Vendor tips for Live Events

Vendor Tips for Live Events

By Allison Smith | October 30, 2021

When I was working on a business plan, preparing to launch Dandelion Digital, I played to my strength and experience…photography and social media for live events. Marketing Live Events on Social Media One of these live events was a craft show. I was so pumped to work with the organizers. Back in my employee days…

social media consistency

3 Tips for Social Media Consistency

By Allison Smith | August 27, 2021

A couple weeks ago I was having a conversation with a client I had done some product photos for. Within our conversation he asked how my social media posts seem so consistent in its messaging. I introduced him to Cindy, my ideal client avatar. The idea of the avatar is to direct your messaging to…

Photo tips, selfies, video, editing tools for social media

3 more Photo Tips to Elevate your Social Media

By Allison Smith | July 24, 2021

We all want to curate a perfect Instagram feed. We want to elevate our social media. Earlier this spring I started this series on photo tips for social media. We looked at lighting, building a Photo bank, and watching for distractions in your background. Go back and check it out. This month I want to…

Camera Day

Me & My Camera. A Camera Day Tale.

By Allison Smith | June 29, 2021

Today is Camera Day. Invented nearly 200 years ago in France, the first still image took nearly half an hour to expose. Fast forward to the modern digital camera, with instant results! First sold in Japan 32 years ago, a commercial DSLR (digital single lens reflex is a camera with interchangeable lens) sold for $13,000…

Photo tips for social media

Photography for Social Media

By Allison Smith | May 29, 2021

Everyone wants photography for social media tips and tricks. We all want to look great on Instagram. Filters and apps create pictures easier than ever before, but it is kind of like microwaving a pre-made dinner. The end results may be there but the craftsmanship is missing.  The last few years we have been striving…

Photographer's Iceberg

A Photographer’s Iceberg

By Allison Smith | April 24, 2021

As a brand photographer I create images to help you post with purpose. Images that showcase you and what you offer, to help reach your ideal client, customer or community. I don’t just take pictures. A few years ago I heard a story that stuck. Let me paraphrase A couple had a dinner party, serving…

Safe Brand Photography Shoots

Tips For a Safe & Successful Brand Photography Session.

By Allison Smith | March 26, 2021

A photo shoot can succeed even with social distancing I have been a photographer since I was 16 years old, and still love it all these years later. In January 2020 I took my experience as an event photographer & social media manager and launched my first entrepreneurship, Dandelion Digital. And we all know how…

Brand Photography for social media

How Brand Photography Can Elevate Your Small Business

By Allison Smith | February 25, 2021

If you have an online presence, no matter if you’re a life coach, a dog trainer, a yoga instructor, or maybe you teach online-marketing strategies like I do, having professional, branded, and lifestyle photos can massively up-level your business, especially when you know when and where to use them. Amy Porterfield | Podcast 281 Are…