The Dialect of the Emoji

emojis in marketing

Similar to ancient hieroglyphics, is the evolution of technology creating an emoji language? They are a fun way to express ourselves on text message, and have also found their way into our social media profiles, and even content. But are they replacing our vocabulary, or becoming one of their own? 

As a means to save characters, many profiles use the emoji in place of a subject or title. 

In May, 2019 RedAlkemi stated “Brands are now communicating with its customers in a conversational tone to understand them better and to provide a better online experience. They want to build customer loyalty and keep them engaged for a lifetime. That’s the reason they started using emojis too in business. In addition to this emoji marketing: improves engagement, humanizes our brand, and elevates storytelling.”

Believe it or not, there is also an emojipedia that describes each emoji by category, also listing Most Popular and Events. 

In 2017, Sony Pictures was so convinced of the emoji take over, they created an entire motion picture around it! 

Even so far back as 2015, The Telegraph wrote an article claiming emoji’s as Britain’s fastest growing language. “Professor Vyv Evans, from Bangor University, claims the group of smiley faces and symbols is evolving faster than ancient languages such as hieroglyphics.”

So, what is your preference?

Would you rather say “that’s funny”. or “LOL” or “🤣”?


This post was originally published in a series for the Algonquin College Social Media Certificate in June, 2019

Allison Smith

Halifax Personal Brand & Live Event Photographer | Social Media Coach & Course Creator, Post with Purpose through Photography & Social Media.

For Photographers

Free Download

Free Download

Member:

Center for Women in Business, Halifax

Halifax Chamber of Commerce

Volunteer:

Military Family Resource Centre

volunteer badge for North American Indigenous Games, Halifax, 2023

North American Indigenous Games, Halifax, 2023

SMDH19 badge volunteer

Social Media Day, Halifax

Finalist, 2021

Finalist, 2021 Photographer

Best Photographer - Finalist

Archives

Categories