Social Media
How to Take Better Photos for Social Media: A Practical Guide for Business Owners
You do not need a professional camera to take photos that work for your business. What you need is a clear eye and a bit of intention. Most business owners are already carrying the right tool in their pocket. The gap between a photo that looks polished and one that looks rushed is rarely about…
Read MoreHow Brand Photography Can Elevate Your Small Business
If you have an online presence, no matter if you’re a life coach, a dog trainer, a yoga instructor, or maybe you teach online-marketing strategies like I do, having professional, branded, and lifestyle photos can massively up-level your business, especially when you know when and where to use them. Amy Porterfield | Podcast 281 Are…
Read MoreIs Your Customer Avatar Best Representing Your Business?
“In marketing, an avatar is a little fiction that helps us understand who our ideal customers are so can more easily find them”. DeVries, H. Forbes, Sept, 2019 Have you identified your Ideal Customer Avatar? Over the course of world events that hit us in 2020, there has been a shift in this avatar. Previously…
Read MoreSocial Media Calendar to Post with Purpose
How to keep a social media content plan every month. I struggled to keep a plan. I struggled to post with purpose. I don’t like spreadsheets. Earlier this year when I was first staring out I wanted a calendar template that gave me a way to put my social media schedule down on paper. There…
Read MoreHow Brand Photography Can Boost Your Small Business Online.
Is Your Brand Photography a Pink Shag Rug? This is a prime time to roll out your new personal brand. One day you walk into a room, give it a quick once over, and realize it is way out dated. Maybe it is the wallpaper, or the fixtures, or the pink shag rug. When was…
Read MoreStrategies to Optimize Your Social Media Videos Using Your Smartphone
Many of us use our phones to take pictures and videos so that we can immediately upload to our favourite social media site, or even go live! Why is it important to create your smartphone video the right way? Tips to use your Smartphone for Video More than 75% of all video views come from…
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