Tipping the Scale at 50

By Allison Smith | October 2, 2019

GenX are my people! Understanding who my message is intended for, and ultimately who I need it to reach is a key component of establishing my target audience. Starting a new business in a new city, I have been struggling with who that may be. Then, I wrote a clarifying statement in last weeks Personal Story assignment. …

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Shorter Stories for Storytelling

By Allison Smith | September 22, 2019

Short is Sweet! Especially when you are storytelling for marketing. Confession time. The very first thing I do when I open a link to read a story is scroll to the end. No spoiler alerts, I’m not trying to see how it ends, I am trying to see when it ends.  In today’s lesson I learned I…

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When a # Becomes a Movement

By Allison Smith | June 14, 2019

Today the internet has only one subject. Because today  #WeTheNorth Today the movement that captured the city of Toronto, has spread throughout Canada! Today the Toronto Raptors are NBA Champs. Congratulations to them! A movement such as #WeTheNorth captures the hearts of a generation, it becomes a movement. On social media it bands people together.…

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The Dialect of the Emoji

By Allison Smith | June 5, 2019

Similar to ancient hieroglyphics, is the evolution of technology creating an emoji language? They are a fun way to express ourselves on text message, and have also found their way into our social media profiles, and even content. But are they replacing our vocabulary, or becoming one of their own?  As a means to save…

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When Facebook Shrunk the World

By Allison Smith | May 27, 2019 |

I was an air force brat, and in 1988 my dad was posted (military jargon for moving with job transfer) from Ottawa to Germany. For the first year or so I kept in touch with friends “back home” with post cards, but that soon tired.  In 1994 I was back in Canada with a new…

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The Calm Before the Storm

By Allison Smith | February 20, 2019 |

I am closer to retirement than college. I have always been busy. Three kids, a career, a business, volunteering, and juggling it all with a husband in the army who is away as much as he’s home. And now, all the sudden, I don’t even know. My husband is home (short lived I’m sure), and…

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