Marketing Tips
New Goal Setting with Analytics
As a photographer, I am a visual person. Numbers are my kryptonite. As an entrepreneur I recognize the importance of tracking a few specific metrics, which inevitably mean numbers (god forbid, possibly even a spreadsheet). Goal setting with analytics for small business owners is an important way to prepare for, and measure growth. Today is…
Read MoreVendor Tips for Live Events
When I was working on a business plan, preparing to launch Dandelion Digital, I played to my strength and experience…photography and social media for live events. Marketing Live Events on Social Media One of these live events was a craft show. I was so pumped to work with the organizers. Back in my employee days…
Read More3 Tips for Social Media Consistency
A couple weeks ago I was having a conversation with a client I had done some product photos for. Within our conversation he asked how my social media posts seem so consistent in its messaging. I introduced him to Cindy, my ideal client avatar. The idea of the avatar is to direct your messaging to…
Read More3 more Photo Tips to Elevate your Social Media
We all want to curate a perfect Instagram feed. We want to elevate our social media. Earlier this spring I started this series on photo tips for social media. We looked at lighting, building a Photo bank, and watching for distractions in your background. Go back and check it out. This month I want to…
Read MoreHow to Take Better Photos for Social Media: A Practical Guide for Business Owners
You do not need a professional camera to take photos that work for your business. What you need is a clear eye and a bit of intention. Most business owners are already carrying the right tool in their pocket. The gap between a photo that looks polished and one that looks rushed is rarely about…
Read MoreIs Your Customer Avatar Best Representing Your Business?
“In marketing, an avatar is a little fiction that helps us understand who our ideal customers are so can more easily find them”. DeVries, H. Forbes, Sept, 2019 Have you identified your Ideal Customer Avatar? Over the course of world events that hit us in 2020, there has been a shift in this avatar. Previously…
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