Photography & Social Media Tips & Ideas

 

On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.

Photographer's Iceberg

A Photographer’s Iceberg

By Allison Smith | April 24, 2021

As a brand photographer I create images to help you post with purpose. Images that showcase you and what you offer, to help reach your ideal client, customer or community. I don’t just take pictures. A few years ago I heard a story that stuck. Let me paraphrase A couple had a dinner party, serving…

Safe Brand Photography Shoots

Tips For a Safe & Successful Brand Photography Session.

By Allison Smith | March 26, 2021

A photo shoot can succeed even with social distancing I have been a photographer since I was 16 years old, and still love it all these years later. In January 2020 I took my experience as an event photographer & social media manager and launched my first entrepreneurship, Dandelion Digital. And we all know how…

Brand Photography for social media

How Brand Photography Can Elevate Your Small Business

By Allison Smith | February 25, 2021

If you have an online presence, no matter if you’re a life coach, a dog trainer, a yoga instructor, or maybe you teach online-marketing strategies like I do, having professional, branded, and lifestyle photos can massively up-level your business, especially when you know when and where to use them. Amy Porterfield | Podcast 281 Are…

Define your Ideal Client

Is Your Customer Avatar Best Representing Your Business?

By Allison Smith | January 30, 2021

“In marketing, an avatar is a little fiction that helps us understand who our ideal customers are so can more easily find them”. DeVries, H. Forbes, Sept, 2019 Have you identified your Ideal Customer Avatar? Over the course of world events that hit us in 2020, there has been a shift in this avatar. Previously…

Blog Website Updates for New Year

5 Quick & Easy Website Updates for the New Year

By Allison Smith | January 7, 2021

For many of us the first week of a new year is like a clean slate. We set new goals with renewed energy. But there is also an advantage to taking a step back and looking at the old. For me personally, I did a quick update on my website! It isn’t old, being a…

2021 Social Media Calendar Template

Social Media Calendar to Post with Purpose

By Allison Smith | November 29, 2020

How to keep a social media content plan every month. I struggled to keep a plan. I struggled to post with purpose. I don’t like spreadsheets. Earlier this year when I was first staring out I wanted a calendar template that gave me a way to put my social media schedule down on paper. There…

Brand Photography for social media

How Brand Photography Can Boost Your Small Business Online.

By Allison Smith | October 30, 2020

Is Your Brand Photography a Pink Shag Rug? This is a prime time to roll out your new personal brand. One day you walk into a room, give it a quick once over, and realize it is way out dated. Maybe it is the wallpaper, or the fixtures, or the pink shag rug. When was…

Social media video with smartphone

Strategies to Optimize Your Social Media Videos Using Your Smartphone

By Allison Smith | September 26, 2020

Many of us use our phones to take pictures and videos so that we can immediately upload to our favourite social media site, or even go live! Why is it important to create your smartphone video the right way? Tips to use your Smartphone for Video More than 75% of all video views come from…

Best photo sizes for social media

Photo Cheats for Social Media

By Allison Smith | August 30, 2020

What are the best photo sizes for social media? As a photographer, utilizing social media is a must.  Must do. Must know how.  Not all photographers use the same platforms. No one uses all the same social media platforms. As content creators we pick and choose the platform(s) that is best suited to our audience.…