Photography & Social Media Tips & Ideas
On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.
It’s not a hobby, it’s a BUSINESS
When my photography was a side hustle shooting weddings & families, it drove me crazy when my husband called it a hobby. He thought because I had a day job, I spent my weekends filling my hobby. The thing is, we don’t charge people for a hobby. At least not our worth. As a full time…
What should I know before hiring a Brand Photographer?
You are a small business owner looking for a way to reach your ideal audience. You have a website and social media platforms. Maybe even an email list and digital course. SO what’s missing? Is it you? Did you know that showing up as the person behind your business can increase website conversion as much…
Unexpected Benefits of Personal Brand Photography
Are you a small business owner who is hesitant to invest in personal brand photography? You’re not alone! Many small business owners are unsure if brand photography is right for them. Service based entrepreneurs often say it is only for product based businesses. There is definitely a place for high quality images of the products…
Benefits of Personal Brand Photography
Personal Brand Photography is a newer niche that still has people wondering, “what the heck is this”? Business owners have been having their picture taken to add to their website for as long as there have been websites. Before that it was for brochures and newspaper ads. Over the last few years there has been…
Post with Purpose through Photography & Social Media
I know you want to stand out on social media. To do that, you need to have a well thought out plan of what topics your clients want from you. You need photos that showcase you and your business, not the same stock photos every other small business is using. You need to post with…
Imposter Syndrome in Social Media
“I don’t want to come across like I am bragging” How is Imposter Syndrome is effecting our social media consistency? I recently did some market research for a course I am working on. I was told that before I launch a new product I need to make sure there is an actual place for it…
New Goal Setting with Analytics
As a photographer, I am a visual person. Numbers are my kryptonite. As an entrepreneur I recognize the importance of tracking a few specific metrics, which inevitably mean numbers (god forbid, possibly even a spreadsheet). Goal setting with analytics for small business owners is an important way to prepare for, and measure growth. Today is…
Vendor Tips for Live Events
When I was working on a business plan, preparing to launch Dandelion Digital, I played to my strength and experience…photography and social media for live events. Marketing Live Events on Social Media One of these live events was a craft show. I was so pumped to work with the organizers. Back in my employee days…
3 Tips for Social Media Consistency
A couple weeks ago I was having a conversation with a client I had done some product photos for. Within our conversation he asked how my social media posts seem so consistent in its messaging. I introduced him to Cindy, my ideal client avatar. The idea of the avatar is to direct your messaging to…