Photography & Social Media Tips & Ideas


On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.

Photo tips, selfies, video, editing tools for social media

3 more Photo Tips to Elevate your Social Media

By Allison Smith | July 24, 2021

We all want to curate a perfect Instagram feed. Earlier this spring I started this series on photo tips for social media. We looked at lighting, building a Photo bank, and watching for distractions in your background. Go back and check it out. This month I want to share 3 more photo tips to help…

Camera Day

Me & My Camera. A Camera Day Tale.

By Allison Smith | June 29, 2021

Today is Camera Day. Invented nearly 200 years ago in France, the first still image took nearly half an hour to expose. Fast forward to the modern digital camera, with instant results! First sold in Japan 32 years ago, a commercial DSLR (digital single lens reflex is a camera with interchangeable lens) sold for $13,000…

Photo tips for social media

3 Photo Tips to Get Started on Social Media

By Allison Smith | May 29, 2021

Everyone is looking for photo tips for social media. We all want to look great on Instagram. Filters and apps create pictures easier than ever before, but it is kind of like microwaving a pre-made dinner. The end results may be there but the craftsmanship is missing.  The last few years we have been striving…

Photographer's Iceberg

A Photographer’s Iceberg

By Allison Smith | April 24, 2021

As a brand photographer I create images to help you post with purpose. Images that showcase you and what you offer, to help reach your ideal client, customer or community. I don’t just take pictures. A few years ago I heard a story that stuck. Let me paraphrase A couple had a dinner party, serving…

Safe Brand Photography Shoots

Tips For a Safe & Successful Brand Photography Session.

By Allison Smith | March 26, 2021

A photo shoot can succeed even with social distancing I have been a photographer since I was 16 years old, and still love it all these years later. In January 2020 I took my experience as an event photographer & social media manager and launched my first entrepreneurship, Dandelion Digital. And we all know how…

Brand Photography for social media

How Brand Photography Can Elevate Your Small Business

By Allison Smith | February 25, 2021

If you have an online presence, no matter if you’re a life coach, a dog trainer, a yoga instructor, or maybe you teach online-marketing strategies like I do, having professional, branded, and lifestyle photos can massively up-level your business, especially when you know when and where to use them. Amy Porterfield | Podcast 281 Are…

Define your Ideal Client

Is Your Customer Avatar Best Representing Your Business?

By Allison Smith | January 30, 2021

“In marketing, an avatar is a little fiction that helps us understand who our ideal customers are so can more easily find them”. DeVries, H. Forbes, Sept, 2019 Have you identified your Ideal Customer Avatar? Over the course of world events that hit us in 2020, there has been a shift in this avatar. Previously…

Blog Website Updates for New Year

5 Quick & Easy Website Updates for the New Year

By Allison Smith | January 7, 2021

For many of us the first week of a new year is like a clean slate. We set new goals with renewed energy. But there is also an advantage to taking a step back and looking at the old. For me personally, I did a quick update on my website! It isn’t old, being a…

2021 Social Media Calendar Template

Social Media Calendar to Post with Purpose

By Allison Smith | November 29, 2020

How to keep a social media content plan every month. I struggled to keep a plan. I struggled to post with purpose. I don’t like spreadsheets. Earlier this year when I was first staring out I wanted a calendar template that gave me a way to put my social media schedule down on paper. There…