Photography & Social Media Tips & Ideas

 

On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.

female photographer, Allison Smith, shooting business lifestyle branding of female entrepreneur

Benefits of Personal Brand Photography

By Allison Smith | January 4, 2023

Personal Brand Photography is a newer niche that still has people wondering, “what the heck is this”? Business owners have been having their picture taken to add to their website for as long as there have been websites. Before that it was for brochures and newspaper ads.  Over the last few years there has been…

Post with Purpose

Post with Purpose through Photography & Social Media

By Allison Smith | September 17, 2022

I know you want to stand out on social media. To do that, you need to have a well thought out plan of what topics your clients want from you. You need photos that showcase you and your business, not the same stock photos every other small business is using. You want to level up your…

Imposter Syndrome

Imposter Syndrome in Social Media

By Allison Smith | February 27, 2022

“I don’t want to come across like I am bragging” How Imposter Syndrome is effecting our social media consistency I recently did some market research for a course I am working on. I was told that before I launch a new product I need to make sure there is an actual place for it with…

New goal setting for small business owners using analytics

New Goal Setting with Analytics

By Allison Smith | December 30, 2021

As a photographer, I am a visual person. Numbers are my kryptonite. As an entrepreneur I recognize the importance of tracking a few specific metrics, which inevitably mean numbers (god forbid, possibly even a spreadsheet). Goal setting with analytics for small business owners is an important way to prepare for, and measure growth. Today is…

Vendor tips for Live Events

Vendor Tips for Live Events

By Allison Smith | October 30, 2021

Two years ago I was working on a business plan, preparing to launch Dandelion Digital. At the time my business plan played to my strength and experience…photography and social media for live events. While I completely love the switch to brands for small business, it was great to have live events on my calendar again…

social media consistency

3 Tips for Social Media Consistency

By Allison Smith | August 27, 2021

A couple weeks ago I was having a conversation with a client I had done some product photos for. Within our conversation he asked how my social media posts seem so consistent in its messaging. I introduced him to Cindy, my ideal client avatar. The idea of the avatar is to direct your messaging to…

Photo tips, selfies, video, editing tools for social media

3 more Photo Tips to Elevate your Social Media

By Allison Smith | July 24, 2021

We all want to curate a perfect Instagram feed. We want to elevate our social media. Earlier this spring I started this series on photo tips for social media. We looked at lighting, building a Photo bank, and watching for distractions in your background. Go back and check it out. This month I want to…

Camera Day

Me & My Camera. A Camera Day Tale.

By Allison Smith | June 29, 2021

Today is Camera Day. Invented nearly 200 years ago in France, the first still image took nearly half an hour to expose. Fast forward to the modern digital camera, with instant results! First sold in Japan 32 years ago, a commercial DSLR (digital single lens reflex is a camera with interchangeable lens) sold for $13,000…

Photo tips for social media

Photography for Social Media

By Allison Smith | May 29, 2021

Everyone wants photography for social media tips and tricks. We all want to look great on Instagram. Filters and apps create pictures easier than ever before, but it is kind of like microwaving a pre-made dinner. The end results may be there but the craftsmanship is missing.  The last few years we have been striving…