Photography & Social Media Tips & Ideas

 

On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.

blond woman in orange sweater wearing headphone, holding vinyl record, with more on the couch in front of her

Rocking your Online Presence

By Allison Smith | September 24, 2023

Why Personal Brand Photography for your Online Presence is Essential (No, selfies don’t count). In a world drowning in digital noise, your online presence is your headlining act. Breaking through that noise demands more than selfies or a generic stock photo. It demands a rockstar narrative. Visuals that resonate with your audience and defines your…

pros & cons of hiring a photographer

Pros & Cons when you Hire a Brand Photographer

By Allison Smith | August 27, 2023

As business owners, we want to capture the attention of our ideal customers. To hire a brand photographer is great way to elevate your social media and website. But what are the possible pros and cons. Let’s consider both, starting with some pros. Pros when you hire a brand photographer: Cons (when you don’t): When you…

Allison Smith on white coach in front of laptop holding notebook

3 Photo Tips to Elevate Your Social Media

By Allison Smith | July 30, 2023

Everyone is looking for photo tips to elevate your social media. We strive for the perfect Instagram grid. Beautiful, bright, airy images. But if you start with a photo that is flat, dark and dingy, you shouldn’t be asking how a filter can fix it, you should be asking, how can I make it better…

online banking for convenient customer payments

It’s not a hobby, it’s a BUSINESS

By Allison Smith | June 29, 2023

When my photography was a side hustle shooting weddings & families, it drove me crazy when my husband called it a hobby. He thought because I had a day job, I spent my weekends filling my hobby. The thing is, we don’t charge people for a hobby. At least not our worth. As a full time…

5 tips to consider before hiring a brand photographer

What should I know before hiring a Brand Photographer?

By Allison Smith | March 31, 2023

You are a small business owner looking for a way to reach your ideal audience. You have a website and social media platforms. Maybe even an email list and digital course. SO what’s missing? Is it you? Did you know that showing up as the person behind your business can increase website conversion as much…

brand photography for service based entrepreneurs

Unexpected Benefits of Personal Brand Photography

By Allison Smith | February 26, 2023

Are you a small business owner who is hesitant to invest in personal brand photography? You’re not alone! Many small business owners are unsure if brand photography is right for them. Service based entrepreneurs often say it is only for product based businesses. There is definitely a place for high quality images of the products…

female photographer, Allison Smith, shooting business lifestyle branding of female entrepreneur

Benefits of Personal Brand Photography

By Allison Smith | January 4, 2023

Personal Brand Photography is a newer niche that still has people wondering, “what the heck is this”? Business owners have been having their picture taken to add to their website for as long as there have been websites. Before that it was for brochures and newspaper ads.  Over the last few years there has been…

Post with Purpose

Post with Purpose through Photography & Social Media

By Allison Smith | September 17, 2022

I know you want to stand out on social media. To do that, you need to have a well thought out plan of what topics your clients want from you. You need photos that showcase you and your business, not the same stock photos every other small business is using. You need to post with…

Imposter Syndrome

Imposter Syndrome in Social Media

By Allison Smith | February 27, 2022

“I don’t want to come across like I am bragging” How is Imposter Syndrome is effecting our social media consistency? I recently did some market research for a course I am working on. I was told that before I launch a new product I need to make sure there is an actual place for it…