Photography & Social Media Tips & Ideas

 

On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.

a photo grid of 6 Halifax image images

Event Photography in Halifax That Out of Province Planners Across Canada Rely On

By Allison Smith | September 30, 2025

Planning an event in Halifax while based out of province is no small feat. You’ve got the venue, the speakers, the schedule, and a dozen vendors to coordinate from hours (or provinces) away. The last thing you want to worry about is whether your event photographer will deliver the content you need to recap, market,…

blog graphic titles Mini Sessions for service based female founders shows a background of 6 photos of women business owners from mini branding sessions

Mini Sessions: Big Visibility, Small Photoshoot

By Allison Smith | August 30, 2025

What Makes a Mini Session the Perfect Brand Photo Solution You want to show up for your business but your photos aren’t showing the real you.Maybe they’re outdated. Maybe they don’t feel like your brand anymore. Or maybe… you’re just not in them at all. If that sounds familiar, you’re not alone. Most of the…

Blog Graphic with a dark haired wome in a suit on the phone, writing in a notepad. The title says Brand Visibility Your Voice, Vibe, values & Visuals

Brand Visibility: The Key to Being Seen, Trusted & Remembered

By Allison Smith | June 28, 2025

Brand Visibility for Female Entrepreneurs: How to Be Seen, Trusted & Remembered You may be asking yourself, what is Brand Visibility, and why does it matters so much? Brand visibility is how clearly and consistently your audience recognizes you online. It’s not just your logo or brand colours. It’s your vibe, your voice, your values,…

Blog graphic with a laptop open to facebook, titled "How to protect your Facebook business page

Protect Your Facebook Page as a Solopreneur

By Allison Smith | May 31, 2025

A cautionary tale – While doing a simple cleanup, I accidentally removed myself as the only admin from my own Facebook Business Page. It was an easy mistake—one that could happen to anyone. I’m sharing my experience hoping it doesn’t happen to you. How I Lost Access to My Facebook Page—and Got It Back While…

Blog title "Menopause & Brand Photography shows a white women with greying hair and beautiful blue eyes wearing a pink sweater with a bright blue silk scarf

From Avoiding the Camera to Owning your Spotlight in Menopause

By Allison Smith | March 7, 2025

Brand photography is a game-changer for female entrepreneurs over 40. It elevates your business presence and boosts confidence. As a brand photographer, I’ve seen how a photoshoot transforms not just how others see you, but the confidence it gives you. Menopause and Brand Photography: Moving Past Self-Doubt Menopause brings big changes—physically, emotionally, and mentally. It…

Title Graphic "Why your Profile Photo is Important" with an 8 image grid of 4 women as background

Why Your Profile Headshot Matters More Than You Think

By Allison Smith | February 3, 2025

If you haven’t updated your profile headshot in awhile—or ever—this is your sign to make it a priority. Your Bio Pic isn’t just a picture; it’s the first impression you make online. Whether on LinkedIn, your website, or social media, your profile photo is often the first introduction people have to you and your business.…

A graphic title What to Bring to your Brand Business Photoshoot with the background photo of a change room displaying a women's outfit

What to Bring to Your Personal Branding Photoshoot

By Allison Smith | December 29, 2024

A What to Bring Guide for Female Entrepreneurs A personal branding photoshoot for your business is your chance to shine, connect with your audience, and showcase your business personality. Planning what to bring and wear will make all the difference. Here’s how to prepare like a pro, so you look and feel your best on…

lifestyle headshot of Tisha, CEO of ShiftedAcademy, leaning on the back of a chair with head resting on hand

Halifax Photographer & the Presentation Strategist

By Allison Smith | November 27, 2024

How a Presentation Course led to a Photography subscription When I started my full-time photography business, I jumped at the chance to take a free 40-hour course through my local Chamber of Commerce. It was about presentation skills—not something I thought I needed at the time, but hey, free is free. What I didn’t realize…

female Maritime Lawyer, with shoulder length brown hair, wearing a white top and navy jacket, standing on a dock in front of a lobster fishing boat

Halifax Brand Photographer & the Maritime Lawyer

By Allison Smith | October 27, 2024

Marine Law is a specific niche. When local lawyer Sarah reached out, she didn’t want a typical photoshoot in the law firm. She was going out on her own, and wanted to build a client-focus brand. That meant showcasing behind the scenes, and being hands on. For her personal branding photoshoot, we were given permission…