Photography & Social Media Tips & Ideas


On these pages I hope to share tips, ideas and photo shoots. I want to give you inspiration and how-to's, to elevate your brand visibility. To help other small business owners post with purpose through photography & social media.

online banking for convenient customer payments

It’s not a hobby, it’s a BUSINESS

By Allison Smith | June 29, 2023

When my photography was a side hustle shooting weddings & families, it drove me crazy when my husband called it a hobby. He thought because I had a day job, I spent my weekends filling my hobby. The thing is, we don’t charge people for a hobby. At least not our worth. As a full time…

5 tips to consider before hiring a brand photographer

What should I know before hiring a Brand Photographer?

By Allison Smith | March 31, 2023

You are a small business owner looking for a way to reach your ideal audience. You have a website and social media platforms. Maybe even an email list and digital course. SO what’s missing? Is it you? Did you know that showing up as the person behind your business can increase website conversion as much…

brand photography for service based entrepreneurs

Unexpected Benefits of Personal Brand Photography

By Allison Smith | February 26, 2023

Are you a small business owner who is hesitant to invest in personal brand photography? You’re not alone! Many small business owners are unsure if brand photography is right for them. Service based entrepreneurs often say it is only for product based businesses. There is definitely a place for high quality images of the products…

female photographer, Allison Smith, shooting business lifestyle branding of female entrepreneur

Benefits of Personal Brand Photography

By Allison Smith | January 4, 2023

Personal Brand Photography is a newer niche that still has people wondering, “what the heck is this”? Business owners have been having their picture taken to add to their website for as long as there have been websites. Before that it was for brochures and newspaper ads.  Over the last few years there has been…

Post with Purpose

Post with Purpose through Photography & Social Media

By Allison Smith | September 17, 2022

I know you want to stand out on social media. To do that, you need to have a well thought out plan of what topics your clients want from you. You need photos that showcase you and your business, not the same stock photos every other small business is using. You want to level up your…

Imposter Syndrome

Imposter Syndrome in Social Media

By Allison Smith | February 27, 2022

“I don’t want to come across like I am bragging” How Imposter Syndrome is effecting our social media consistency I recently did some market research for a course I am working on. I was told that before I launch a new product I need to make sure there is an actual place for it with…

New goal setting for small business owners using analytics

New Goal Setting with Analytics

By Allison Smith | December 30, 2021

As a photographer, I am a visual person. Numbers are my kryptonite. As an entrepreneur I recognize the importance of tracking a few specific metrics, which inevitably mean numbers (god forbid, possibly even a spreadsheet). Goal setting with analytics for small business owners is an important way to prepare for, and measure growth. Today is…

Vendor tips for Live Events

Vendor Tips for Live Events

By Allison Smith | October 30, 2021

Two years ago I was working on a business plan, preparing to launch Dandelion Digital. At the time my business plan played to my strength and experience…photography and social media for live events. While I completely love the switch to brands for small business, it was great to have live events on my calendar again…

social media consistency

3 Tips for Social Media Consistency

By Allison Smith | August 27, 2021

A couple weeks ago I was having a conversation with a client I had done some product photos for. Within our conversation he asked how my social media posts seem so consistent in its messaging. I introduced him to Cindy, my ideal client avatar. The idea of the avatar is to direct your messaging to…