Dandelion Digital
Just Get Out There
Business networking is hard work. It can be intimidating. But it can also be very rewarding! Step 1… just get out there. Be present. Show up. Start with hello. Regardless if I am on-line or in-line, this is the strategy I am carrying into 2020. Business networking, like any relationship, starts with a conversation. No…
Read MoreCASE STUDY: I Bleed Brown
I had a hard time choosing a company to look at for a case study. I don’t really follow consumer companies in my own social media feed, and didn’t want to go to the big brands that are a household name. I am quite sure Pepsi knows I am forever faithful, but I am going…
Read MoreTipping the Scale at 50
GenX are my people! Understanding who my message is intended for, and ultimately who I need it to reach is a key component of establishing my target audience. Starting a new business in a new city, I have been struggling with who that may be. Then, I wrote a clarifying statement in last weeks Personal Story assignment. …
Read MoreShorter Stories for Storytelling
Short is Sweet! Especially when you are storytelling for marketing. Confession time. The very first thing I do when I open a link to read a story is scroll to the end. No spoiler alerts, I’m not trying to see how it ends, I am trying to see when it ends. In today’s lesson I learned I…
Read MoreWhen a # Becomes a Movement
Today the internet has only one subject. Because today #WeTheNorth Today the movement that captured the city of Toronto, has spread throughout Canada! Today the Toronto Raptors are NBA Champs. Congratulations to them! A movement such as #WeTheNorth captures the hearts of a generation, it becomes a movement. On social media it bands people together.…
Read MoreThe Dialect of the Emoji
Similar to ancient hieroglyphics, is the evolution of technology creating an emoji language? They are a fun way to express ourselves on text message, and have also found their way into our social media profiles, and even content. But are they replacing our vocabulary, or becoming one of their own? As a means to save…
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