Halifax Brand Photographer and the SAAS Content CEO

By Allison Smith | September 24, 2024
looking over the shoulder of a women with long brown hair to a laptop screen with a webpage reading Content Agency for SaaS

I don’t have to understand what a SaaS means, to recognize the need for personal branding. Emily owns and manages Uplift Content Inc., a content marketing agency for B2B SaaS companies. For her branding photo shoot, she booked a Mini session day in a co-working space to have the styled office setting. Then we booked…

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Introverts: A Guide to Embracing Your Personal Brand

By Allison Smith | August 28, 2024
a woman in a pink top and blue jeans sitting on the deck in a bright blue chair, looking down reading a book.

As introverts, our hesitation to step into the spotlight often stems not from a lack of confidence in our abilities, but from the daunting thought of performing for the camera. Sound familiar? The prospect can feel overwhelming and even draining. However, it’s important to remember that you can effectively showcase your expertise and personality without…

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Blurry Photos Online are a No-Go

By Allison Smith | July 30, 2024
female photographer sitting crossed legs on a table, taking a photo of a blond woman sitting crossed legged on a bed

Why Your Online Photos Might Look Blurry (And How to Fix It!) Remember back in the day when we used to wait a week to get our photos developed at the local camera store? If a photo came back blurry we didn’t know it for a week, and there was nothing to do about it.…

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B-Roll: Your Secret Weapon for Visibility

By Allison Smith | June 25, 2024
a blond women in an olive green jacket, standing in the kitchen shooting a hands-free B-roll video with her iPhone in a ringlight holder

Running a service-based business and over 40? Video marketing is the secret weapon you may be shying away from. But let’s be real, a talking head can only do so much, no matter how riveting your words. Enter B-roll. This isn’t just pretty filler footage. B-roll is the magic that takes your videos from “meh”…

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Finding the Best Branding Photo Shoot Location 

By Allison Smith | May 28, 2024
2 women in a room with windows on both walls. The dark hair women is in a blue top, sitting at a glass table. The blond woman is in an olive jacket, jeans & sandles, holding a DSLR camera to her face taking a photo for a personal branding session

As an entrepreneur with a growing service-based business, your personal brand is everything. But let’s face it – sometimes shooting in your personal space just isn’t feasible or desirable. Whether you’re not ready to invite the world into your home office or the thought of staging your space makes you break out in hives, there’s…

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Halifax Brand Photographer & the Bookkeeper

By Allison Smith | April 24, 2024
streetscape of woman with dark hair,, wearing a black sweater over an olive green jumper, holding a branded travel mug

A Year of Brand Photography with Bookkeeper Signal Operations Numbers are my kryptonite. That’s why at this time of year, I rely on the number geeks to ensure all the lines in my year end spreadsheet are ready for the taxman. A few years ago I got a call from Erika to book a photoshoot.…

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