Marketing Tips
Mini Sessions: Big Visibility, Small Photoshoot
What Makes a Mini Session the Perfect Brand Photo Solution You want to show up for your business but your photos aren’t showing the real you.Maybe they’re outdated. Maybe they don’t feel like your brand anymore. Or maybe… you’re just not in them at all. If that sounds familiar, you’re not alone. Most of the…
Read MoreBrand Visibility: The Key to Being Seen, Trusted & Remembered
Brand Visibility for Female Entrepreneurs: How to Be Seen, Trusted & Remembered You may be asking yourself, what is Brand Visibility, and why does it matters so much? Brand visibility is how clearly and consistently your audience recognizes you online. It’s not just your logo or brand colours. It’s your vibe, your voice, your values,…
Read MoreHalifax Brand Photographer & the Maritime Lawyer
Marine Law is a specific niche. When local lawyer Sarah reached out, she didn’t want a typical photoshoot in the law firm. She was going out on her own, and wanted to build a client-focus brand. That meant showcasing behind the scenes, and being hands on. For her personal branding photoshoot, we were given permission…
Read MoreIntroverts: A Guide to Embracing Your Personal Brand
As introverts, our hesitation to step into the spotlight often stems not from a lack of confidence in our abilities, but from the daunting thought of performing for the camera. Sound familiar? The prospect can feel overwhelming and even draining. However, it’s important to remember that you can effectively showcase your expertise and personality without…
Read MoreBlurry Photos Online are a No-Go
Why Your Online Photos Might Look Blurry (And How to Fix It!) Remember back in the day when we used to wait a week to get our photos developed at the local camera store? If a photo came back blurry we didn’t know it for a week, and there was nothing to do about it.…
Read MoreB-Roll: Your Secret Weapon for Visibility
Running a service-based business and over 40? Video marketing is the secret weapon you may be shying away from. But let’s be real, a talking head can only do so much, no matter how riveting your words. Enter B-roll. This isn’t just pretty filler footage. B-roll is the magic that takes your videos from “meh”…
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