Resources

HELLO

I'm Allison

As a 30 year employee, becoming an entrepreneur has been a life experience riding the learning curve. Starting my own business in a new province, with no network really meant starting from ground zero.

I want to share with you some of the resources, tips & tools I have used, and a few key people/businesses I have discovered along the way.

REFERRALS

Have Wi-Fi will travel. These digital service based businesses are also here for you whether you live on the east coast, the west coast, or anywhere in between (and a couple do!)

SmartCat Marketing

Nicole is a Marketing & Sales Strategist + Certified StoryBrand Guide so your website and sales funnels convert.

Brand Photography for SmartCat Marketing. Web design and StoryBrand

Signal Operations

Erika is a cloud based Bookkeeper. A XERO partner and certified HubDocs Partner

dark haired, young woman wearing grey sweater sitting at desk working with 2 iPads

A Better Way Consulting

Nicole helps companies raise the bar in their Customer Experience and be the first choice, repeat choice, and referral choice for their customers.

Nicole is a caucasian woman with brown hair. She is the lead behind a Better Way Consulting is sitting at a table with a laptop. The wall behind her has a ship steerin wheel

 

shiftED Academy

Tisha is a Presentation Skills expert - Embrace the Spotlight, Rock the Podium

lifestyle headshot of Tisha, CEO of ShiftedAcademy, leaning on the back of a chair with head resting on hand

Kathleen Bulger, RHN

A Holistic Nutritionist driven to ban brain fog & increase energy in menopausal women.

Dandelion Digital Personal Brand Photography

Be-You-Tifully Aligned Yoga

Jill is an Active Aging Coach through Realignment Yoga. Discover her online classes.

blond yogi in purple outfit lying on floor with legs squared on a brown block. There is a black dog curled on the floor sleeping in the corner

ThinkSmart Training

Lisette does HR Training and support for Nova Scotia based companies. as well as DISC workshops.

blond women in a denim shirt holding her glasses in her right hand while sitting at a white table. On the table is a closed laptop, coffee press, lamp and plant.

Join my free Webinar

Ready to elevate your brand? In this free instant-access class, you'll learn essential photo tips, how to craft captions that convert, and effective social media strategies. Plus, stick around for exclusive bonuses and discover how to take your skills further with my "Post with Purpose" course.

AFFILIATE LINKS

This page contains affiliate links. If you use these resources to buy a service, I may earn a commission.

BLOG

a photo grid of 6 Halifax image images

Event Photography in Halifax That Out of Province Planners Across Canada Rely On

By Allison Smith | September 30, 2025

Planning an event in Halifax while based out of province is no small feat. You’ve got the venue, the speakers, the schedule, and a dozen vendors to coordinate from hours (or provinces) away. The last thing you want to worry about is whether your event photographer will deliver the content you need to recap, market,…

blog graphic titles Mini Sessions for service based female founders shows a background of 6 photos of women business owners from mini branding sessions

Mini Sessions: Big Visibility, Small Photoshoot

By Allison Smith | August 30, 2025

What Makes a Mini Session the Perfect Brand Photo Solution You want to show up for your business but your photos aren’t showing the real you.Maybe they’re outdated. Maybe they don’t feel like your brand anymore. Or maybe… you’re just not in them at all. If that sounds familiar, you’re not alone. Most of the…

Blog Graphic with a dark haired wome in a suit on the phone, writing in a notepad. The title says Brand Visibility Your Voice, Vibe, values & Visuals

Brand Visibility: The Key to Being Seen, Trusted & Remembered

By Allison Smith | June 28, 2025

Brand Visibility for Female Entrepreneurs: How to Be Seen, Trusted & Remembered You may be asking yourself, what is Brand Visibility, and why does it matters so much? Brand visibility is how clearly and consistently your audience recognizes you online. It’s not just your logo or brand colours. It’s your vibe, your voice, your values,…