How Brand Photography Can Elevate Your Small Business

By Allison Smith | February 25, 2021
Brand Photography for social media

If you have an online presence, no matter if you’re a life coach, a dog trainer, a yoga instructor, or maybe you teach online-marketing strategies like I do, having professional, branded, and lifestyle photos can massively up-level your business, especially when you know when and where to use them. Amy Porterfield | Podcast 281 Are…

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Is Your Customer Avatar Best Representing Your Business?

By Allison Smith | January 30, 2021
Define your Ideal Client

“In marketing, an avatar is a little fiction that helps us understand who our ideal customers are so can more easily find them”. DeVries, H. Forbes, Sept, 2019 Have you identified your Ideal Customer Avatar? Over the course of world events that hit us in 2020, there has been a shift in this avatar. Previously…

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5 Quick & Easy Website Updates for the New Year

By Allison Smith | January 7, 2021
Blog Website Updates for New Year

For many of us the first week of a new year is like a clean slate. We set new goals with renewed energy. But there is also an advantage to taking a step back and looking at the old. For me personally, I did a quick update on my website! It isn’t old, being a…

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Social Media Calendar to Post with Purpose

By Allison Smith | November 29, 2020
2021 Social Media Calendar Template

How to keep a social media content plan every month. I struggled to keep a plan. I struggled to post with purpose. I don’t like spreadsheets. Earlier this year when I was first staring out I wanted a calendar template that gave me a way to put my social media schedule down on paper. There…

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