Authenticity, Collaboration, Impact
You’ve built your business with experience, hustle, and a whole lot of figuring it out as you go. You’ve put in the time, delivered the work, and built something real.
Now? It’s time to look the part.
You don’t need more stock photos, random selfies, or headshots that feel like a resume. You need images that show where you are now—a leader, an expert, the real deal.
That’s where I come in.
I won’t just show up with a camera. I’ll guide you through a process that makes showing up as the face of your business feel simple, strategic, and even a little fun.
You’ll walk away with photos that feel like you—confident, capable, and ready to be taken seriously by the clients you actually want.
Because you’re not just growing a business anymore—you’re leading one. And that calls for visuals with intention, clarity, and presence
Imperfection is beauty, madness is genius, and it's better to be absolutely ridiculous than absolutely boring.
Marilyn Munro
The Root of Dandelion Digital | Business Photographer
Did I mention, my name is Allison. I fell in love with photography in high school. As a teenager, my happy place was in the darkroom. After graduating while overseas on a family military posting, I took my first job as a photo tech working with the military. That experience shaped my photojournalistic style.
I went on to study photography in college. After marrying a soldier from Cape Breton, and returning to Canada, with each posting I returned to college for Media Production, Digital Imaging, and Social Media. My career took me from a wedding studio darkroom to a local newspaper, then into radio news. Moving into the events industry I worked with the Chamber of Commerce and an event services company, covering festivals, conferences, and corporate events.
No matter the role, my focus stayed the same: using photography and social media to support businesses and communities.
Those roles built the connections that took my weekend wedding and family photography into being a business photographer for local professionals, industry leaders and political campaigns.
After a final posting to Halifax, and 30 years of experience, I launched Dandelion Digital in 2020 as an event photographer and social media manager. The world had other ideas.
As I discovered how many women entrepreneurs struggled to find images that truly represented their success, and how to use them to tell their stories on social media, I found my new niche as a personal brand photographer.
Dandelion Digital collaborates with entrepreneurs to create authentic business photography that showcases your personality and expertise, making an impact on your online marketing - without relying on stock photos.
Whether through personal branding sessions or behind-the-scenes event coverage, my work highlights your expertise, personality, and professionalism, turning images into tools for business growth.
Through a seamless, guided process, I take the guesswork out of photoshoots, ensuring each client not only has fresh, consistent visuals, but also understands how to use them to elevate your online presence.
Now, my business thrives on authenticity, collaboration, and impact, helping women build confidence in their brand and visibility.
Because your brand deserves more than stock images or outdated headshots. It deserves to reflect your growth, your passion, and the story only you can tell.
Public Appearances:
