Resources

HELLO

I'm Allison

As a 30 year employee, becoming an entrepreneur has been a life experience riding the learning curve. Starting my own business in a new province, with no network really meant starting from ground zero.

I want to share with you some of the resources, tips & tools I have used, and a few key people/businesses I have discovered along the way.

REFERRALS

Have Wi-Fi will travel. These digital service based businesses are also here for you whether you live on the east coast, the west coast, or anywhere in between (and a couple do!)

SmartCat Marketing

Nicole is a Marketing & Sales Strategist + Certified StoryBrand Guide so your website and sales funnels convert.

Brand Photography for SmartCat Marketing. Web design and StoryBrand

Signal Operations

Erika is a cloud based Bookkeeper. A XERO partner and certified HubDocs Partner

dark haired, young woman wearing grey sweater sitting at desk working with 2 iPads

A Better Way Consulting

Nicole helps companies raise the bar in their Customer Experience and be the first choice, repeat choice, and referral choice for their customers.

Nicole is a caucasian woman with brown hair. She is the lead behind a Better Way Consulting is sitting at a table with a laptop. The wall behind her has a ship steerin wheel

 

shiftED Academy

Tisha is a Presentation Skills expert - Embrace the Spotlight, Rock the Podium

lifestyle headshot of Tisha, CEO of ShiftedAcademy, leaning on the back of a chair with head resting on hand

Kathleen Bulger, RHN

A Holistic Nutritionist driven to ban brain fog & increase energy in menopausal women.

Dandelion Digital Personal Brand Photography

Be-You-Tifully Aligned Yoga

Jill is an Active Aging Coach through Realignment Yoga. Discover her online classes.

blond yogi in purple outfit lying on floor with legs squared on a brown block. There is a black dog curled on the floor sleeping in the corner

ThinkSmart Training

Lisette does HR Training and support for Nova Scotia based companies. as well as DISC workshops.

blond women in a denim shirt holding her glasses in her right hand while sitting at a white table. On the table is a closed laptop, coffee press, lamp and plant.

Dandelion Journals

Perfect for the creative entrepreneur (& fellow base brat).

4 styles available on Amazon.

Order yours here: https://www.amazon.com/author/allisonjsmith

Also available: The Photoshoot Planners for Brand & Business Photographers. The Entrepreneurs Planners. Wishes & Workflows.

AFFILIATE LINKS

This page contains affiliate links. If you use these resources to buy a service, I may earn a commission.

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Strategic Brand Photography: Why It’s Worth the Investment

By Allison Smith | January 24, 2026

You’re Not Just Paying for Photos. You’re Investing in Strategic Brand Photography. If you’ve ever looked at photography pricing and thought, “Wait, how is this session a few hundred dollars and that one is a couple thousand?” you’re not alone. And no, it’s not just about how many photos you get. It’s about the purpose…

Website Updates to Elevate Your Brand in 2026

By Allison Smith | January 3, 2026

Let’s make sure your website updates reflect where you are now, and where you’re heading. The beginning of the year is a perfect time to revisit your online presence. Not because your site is broken, but because you’re growing. And if you’re a service-based entrepreneur who’s been in business for a few years (or decades),…

Analogue Props That Make Brand Photos Feel More Real

By Allison Smith | November 28, 2025

Let’s be real, most service based brand photos lean heavy on screens. Laptops, phones, earbuds, repeat. But here’s the shift: more of my clients are asking for photos that feel grounded and real. They’re moving away from purely digital scenes and want brand photos that actually reflect how they think, plan, and work. That’s where…