Social Media & Digital Marketing

I help entrepreneurs & small business owners post with purpose through photography & social media.


Dandelion Digital offers social media & digital services for small businesses in the Halifax Regional Municipality, and virtually throughout Nova Scotia and Atlantic Canada. Together let’s builds you an effective digital marketing strategy.

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Digital Services

Dandelion Digital brings together my experience & expertise as both a photographer and a social media manager to best reflect your brand, business, or event. 

Social Media Management for Small Business

Do you have social media platforms that are being ignored? Under utilized?

The last thing you want to do is spend hours trying to generate new content to rebuild your audience.

As a Social Media Manager, Dandelion Digital works with GenX service based business owners. My goal is to take the stress off your plate long term, so you can have back that quality time for yourself. For your clients, your projects.

Your family.

Dandelion Digital offers:

🔸initial meeting to develop strategy

🔸monthly 1 hour collaboration (zoom) call to plan content calendar

🔸create content calendar for consistent scheduling across all your platforms

🔸content creation, following unique best practises for each of your platforms

🔸minimum 3 original posts per week to establish on-line presence

🔸share curated contented through industry and community sources

🔸build engagement with followers through reactions, comments & shares

🔸build trust through monitoring, listening & responding

🔸review Insights to measure growth/return on investment (ROI)

🔸monthly Facebook ad campaign (if applicable)

🔸optional brand photo shoot (local Halifax area businesses only)

Ask about a 12 week trial period to ensure we are a good fit to work together.

Platforms include Facebook, Instagram, LinkedIn & Twitter.

Social Media Coaching for Small Business

Are you not sure how to get the most out of your social media? Do you like the idea of posting your own pictures and updates but just need a hand getting more familiar with the platforms one-on-one to enhance your own skills?

Short term coaching can help you get the practical experience, and self confidence to control your own social media.

Dandelion Digital coaching will help you:

🔸refine and optimize your bio

🔸determine the best social media platform your clients are on

🔸understand the language your clients use versus your industry lingo

🔸understand best practises for your chosen platforms

🔸research and develop hashtags (#)

🔸brainstorm photography and captions ideas

🔸offer photography tips

🔸develop content categories

🔸plan a content calendar

Appointments are done virtually through ZOOM using the screen share function. 

Platforms include Facebook, Instagram, LinkedIn & Twitter

Social Media Set-up & Analysis for Small Business

Does your business want to start utilizing social media? Are you starting from scratch and need a hand determining the best platforms to reach your customers, and how to set them up?  Or are you looking for a re-fresh?

Let’s make sure you’re utilizing your business pages to their full potential. If you are unclear on this yourself, how can you be clear to your audience and customers?

🔸Have you been CONSISTENT in your posting

🔸Is your STORY engaging and inviting?

🔸Is your ABOUT section clear in what you offer and who you serve?

🔸Are your service area, contact information, categories and hours of operation correct?

🔸Do you have all available information up to date to attract your ideal customer?

🔸Do you know who your ideal customer is and how to target them?

Let’s analyze and optimize your social media platforms to ensure you are being found. 

Appointments are done virtually through ZOOM using the screen share function. 

Platforms include Facebook, Instagram, LinkedIn & Twitter

Smart Phone Photography for Artisans & Makers

Do you struggle creating images for your social media?

Do you have products you want to showcase for your e-commerce site?

Is your Instagram lacking a WOW factor?

Don’t stress. Dandelion Digital offers coaching for artisans & makers!

What’s included you ask?

🔸Together let’s create several images for each of your items

🔸Create a DYI light box you can use again and again 

🔸Learn how to create flat-lays that are on brand

🔸Learn tips on how to best utilize your phone’s camera

🔸Use the phone’s built in editing to create your own scroll stopping images

🔸Get my favourite (free) photo apps to make your images pop

🔸Set up a Canva account so you can create graphics, quotes or ads that stand out

🔸Research hashtags for best reach on your social media platforms

NOTE: Changes in image size may be required to best suite each platform, but practises can be used for all social media. 

Coaching is available

  1. one-on-one or as a small group workshop
  2. in-person within central Nova Scotia
  3. virtually via zoom

Photography to Enhance your Brand

Looking for scroll-stopping images to highlight your business? Your brand!

An environmental photo shoot at or about your business brings your audience into your world.

🔸Creates content images such as seasonal promotions, behind the scenes, and showcase your personality 

🔸Tells the story of your business

🔸Highlights you and your staff in the work place

🔸Showcases your products, services, and community

🔸Ensures your pictures are the right size and format for on-line use

As a photographer and social media consultant, the unique advantage of Dandelion Digital is the complete service of 3 different providers. Professional images taken, edited, and shared from a single source for a consistent, authentic message.

Photos will taken with a full-frame Digital SLR in natural light. RAW images will be selected and edited using Adobe software. High Res images will be delivered with full permission for your marketing use.


Photoshop for Small Business

Are you a business that does not have the resources or expertise to enhance your own photos?

Are you a photographer looking to outsource your proofing so you have more time to shoot, design, create?

With Adobe Creative Cloud, Dandelion Digital can:

🔸proof weddings, portraits and commercial shoots for basic exposure and cropping in ACR & PS

🔸proof for skin correction and eye enhancement

🔸crop specific to website or social media requirements *

🔸resolution adjustments for larger print or on-line marketing *

🔸enhancements to correct exposure

🔸minor photo manipulations

🔸minor graphics

*  supplied image files must be able to handle requested enhancements. For instances a low resolution image already set for on-line publishing can not be made into a high resolution file for magazine prints. 

© Dandelion Digital    I    Allison Smith    I    Beaver Bank, Nova Scotia, Canada