Benefits of Personal Brand Photography

female photographer, Allison Smith, shooting business lifestyle branding of female entrepreneur

Personal Brand Photography is a newer niche that still has people wondering, “what the heck is this”?

Business owners have been having their picture taken to add to their website for as long as there have been websites. Before that it was for brochures and newspaper ads. 

Over the last few years there has been more intention in these shoots. With social media we want to be more personable. We show our work, and behind the scenes. 

So what are the benefits of hiring a professional personal brand photographer?

Unlike a family or wedding photographer (yes, been there, done that) a brand photographer is about your business. 

That means I am looking for authentic over pretty.

That means the focus of your work over the brightness of your smile. 

Hiring a photographer that elevates your brand and understands how you should show up on line. 

Where will you use your brand photos?

Start here:

  • bio photo on social media platforms
  • social media posts
  • website pages
  • hero banners
  • about me profile
  • launch material
  • course creation
  • blogs
  • podcast
  • pinterest covers
  • reel covers
  • reels
  • stories
  • newsletters
  • articles
  • guest profiles
  • email lists
  • facebook ads
  • google posts
  • google ads

Just to name a few.

Wonder how this might benefit your business? If you are looking to elevate your social media, website or any of the other ideas listed above, let’s talk about a branding shoot. Dandelion Digital is located in Nova Scotia, Canada.

2022 reopened the doors and Dandelion Digital went all in on Brand Photography. Here are a few highlights!

Want to see more? View my Brand Photography Gallery

Allison Smith


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