Is Your Customer Avatar Best Representing Your Business?

Define your Ideal Client

“In marketing, an avatar is a little fiction that helps us understand who our ideal customers are so can more easily find them”. DeVries, H. Forbes, Sept, 2019 Have you identified your Ideal Customer Avatar? Over the course of world events that hit us in 2020, there has been a shift in this avatar. Previously…

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5 Quick & Easy Website Updates for the New Year

Blog Website Updates for New Year

For many of us the first week of a new year is like a clean slate. We set new goals with renewed energy. But there is also an advantage to taking a step back and looking at the old. For me personally, I did a quick update on my website! It isn’t old, being a…

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