Strategies to Optimize Your Social Media Videos Using Your Smartphone

Strategies to Optimize Your Social Media Videos Using Your Smartphone

Many of us use our phones to take pictures and videos so that we can immediately upload to our favourite social media site, or even go live! Why is it important to create your smartphone video the right way?

Tips to use your Smartphone for Video

More than 75% of all video views come from mobile devices

The main thing to keep in mind is the dimension of the platform you are posting to.

Facebook, Twitter, LinkedIn and YouTube may have a variance in audiences, but they all have one thing in common. They are all primarily a horizontal, or landscape platform. Think of a movie screen! Photos and videos both fill the same space.

It has become the trend to hold our phone vertically. It tends to works best if we are talking on FaceTime, taking a selfie, or posting a Story. But be aware if that is the best format for your digital marketing.

Video for Social Media

Understanding the best practises of each platforms ensures your viewers are seeing the video you create as intended. If you are planning a video for a Facebook Story or an Instagram Story, Reel or IGTV, shoot vertically according to its format.

If you are posting a video within your feed, hold your phone horizontally so it can be seen in the posts. A great way to share your videos on social media is do it directly from YouTube.

YouTube is the second most popular search engine after Google.

Create a YouTube account through Google.

  • upload your video
  • add a title, tags, and other information to help it be searchable.
  • Copy and share the link into your post on Facebook, Twitter or LinkedIn.
  • set to autoplay to help create the impulse to stop and watch, gaining more views

iPhone do's and don't for video

Optimize Your Videos on Social Media

This video on Twitter via @HockeyCanada can not be fully seen until you click on the video to play it. The thumbnail is cut because it is a vertical video on a horizontal platform.

For the casual user who is all about the selfies, and the Likes, being concerned with various sizes that best optimizes a picture may not matter. For those of us who look to social media to impact our business, or the business of a client, it is an important factor to understand.

Are you using the proper image size for the best results on your social media platforms? Need a hand making sure your photos or videos are optimized for your social media? Send me a quick email, and let’s chat about how you are showing up on social media.


feature image Photo by alex bracken on Unsplash

quoted stats: Stancheva, T, TechJury (July, 2020) “24 Noteworthy Video Consumption Statistics [2020 Edition]” https://techjury.net/blog/video-consumption-statistics/#gref

screenshot: Twitter for iphone @HockeyCanada (2019, June 18) https://twitter.com/HockeyCanada/status/1141052646947577856