From Facebook to IGTV. 

From Podcasts to AI.

From the days of sitting on the kitchen floor with a curly cord holding the phone to our ears, so much has changed in the way we communicate.

The evolution of on-line marketing and social media has been so swift, that many of the reference articles throughout this college certificate have been out of date. Like my iPhone, it seems that platforms and algorithms are constantly being updated. Don’t get too comfortable with how your favourite one woks, cuz it will change sooner rather than later. 

There are so many unexpected applications that have come up throughout the course, and in my own experiences, but the one that I didn’t expect to be so important was live streaming/video. 

Certainly not a new concept in itself, video has become the biggest shift in social media marketing. Although YouTube has been the cornerstone of that market for years, influencers and top social media accounts have seen massive growth with the implementation of Facebook Live, and IGTV. Even LinkedIn is getting into the live video.

“Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” said Pete Davies, the director of product management at LinkedIn.

Why do you think that is? Because it is working! Live video lets people connect with brands in a raw, authentic way that had never been done before. 

In addition, people who watch a brand video rather than reading a post are found to be more likely to retain the information and follow through.

Is video part of your marketing strategy?



This post was originally published in a series for the Algonquin College Social Media Certificate in December, 2019

Sources:

Video stat graphic sourced from Moshin, M oberlo.ca (March 23, 2019) 10 Video Marketing Statistics for 2019 [Infographic] https://www.oberlo.ca/blog/video-marketing-statistics

LinkedIN quote sourced from Lunden, I techcrunch.com (Feb 11, 2019) LinkedIn debuts LinkedIn Live, a new live video broadcast service https://techcrunch.com/2019/02/11/linkedin-debuts-linkedin-live-a-new-live-video-broadcast-service/

Telephone photo sourced from Walkter, Z, Do You Remember (2017) Only 70s Kids Remember These Forgotten Relics https://doyouremember.com/55753/70s-kids-remember-forgotten-relics