My Stories

In 2019 I stared down the barrel of entreprenueurship. I am a photographer & social media consultant in Halifax, Nova Scotia. This blog tell the orgin of  Dandelion Digital. Hopefully along the way it will entertain you and maybe even teach you a thing or two. I welcome your comments, and encourage to follow my journey on social media. 

Video: “Social Media from the Eye of a Photographer”

Just a couple weeks before Covid19 put the world on hold I had joined BNI Nova Scotia. The idea of Business Network International is to have business people and entrepreneurs help each other grow their businesses. The goal is through networking and referrals....

I moved across the country and started a new business. Crazy?

I moved across the country and started a new business. Crazy?

As a military family, starting over is not a new concept. We relocated from land locked Alberta, to coastal Nova Scotia. As a photographer this was a thrilling adventure, trading Canada's canola fields and mountain scapes for her valley's and shores.   While my...

Video Saved the Marketing Star

Video Saved the Marketing Star

From Facebook to IGTV.  From Podcasts to AI. From the days of sitting on the kitchen floor with a curly cord holding the phone to our ears, so much has changed in the way we communicate. The evolution of on-line marketing and social media has been so swift, that many...

Just Get Out There

Just Get Out There

Just get out there. Be present. Show up. Start with hello. Regardless if I am on-line or in line, this is the strategy I am carrying into 2020.  Business networking, like any relationship, starts with a conversation. No one ever gets involved in a committed...

CASE STUDY: I Bleed Brown

CASE STUDY: I Bleed Brown

I had a hard time choosing a company to look at for a case study. I don’t really follow consumer companies in my own social media feed, and didn’t want to go to the big brands that are a household name. I am quite sure Pepsi knows I am forever faithful, but I am going...

Tipping the Scale at 50

Tipping the Scale at 50

Generation-X are my people! Understanding who my message is intended for, and ultimately who I need it to reach is a key component of establishing my target audience. Starting a new business in a new city, I have been struggling with who that may be. Then, I wrote a...

Shorter Stories for Storytelling

Shorter Stories for Storytelling

Short is Sweet! Confession time. The very first thing I do when I open a link to read a story is scroll to the end. No spoiler alerts, I’m not trying to see how it ends, I am trying to see when it ends.  In today’s lesson I learned I am definitely an Inspectional...

Photo Cheats for Social Media

Photo Cheats for Social Media

As a photographer, utilizing social media is a must.  Must do. Must know how.  Not all photographers use the same platforms. As content creators we pick and choose the platform(s) that is best suited to our audience. For instance, a business such as a law firm may...

When a # Becomes a Movement

When a # Becomes a Movement

Today the internet has only one subject. Because today  #WeTheNorth Today the movement that captured the city of Toronto, has spread throughout Canada! https://youtu.be/59bBWXFMmUo Today the Toronto Raptors are NBA Champs. Congratulations to them! A movement such...

© Dandelion Digital    I    Allison Smith    I    Beaver Bank, Nova Scotia, Canada